Master’s studies

Syllabus for Marketing and Organisation I

Marknadsföring och organisation I

A revised version of the syllabus is available.


  • 15 credits
  • Course code: 2FE150
  • Education cycle: First cycle
  • Main field(s) of study and in-depth level: Business Studies G1N
  • Grading system: Fail (U), Pass (G), Pass with distinction (VG)
  • Established: 2009-02-12
  • Established by: The Board of the Department of Business Studies
  • Revised: 2010-03-09
  • Revised by: The Board of the Department of Business Studies
  • Applies from: week 35, 2010
  • Entry requirements: General entry requirements
  • Responsible department: Department of Business Studies

Decisions and guidelines

The course is offered within the Bachelor Programme in Business and Economics and as a single subject course. The course syllabus was approved by the board of the Department of Business Studies on delegation from the Faculty of Social Sciences and takes effects as of 2010-08-30.

Learning outcomes

This course provides a broad introduction to economic subjects, incorporating material from business studies, economics, economic history and economic geography.

The main idea is that the course addresses key problems and issues surrounding marketing and organisation in the global economy. We use the concepts in a broad sense and marketing here refers to all the activities that are necessary for a product to reach the end consumer, and with the organisation that these activities must be organised, which always involves division of labour and coordination.

During the course the students are trained to independently and critically formulate and analyse economic problems, both verbally and in writing.

Upon completing the course, the student will be able to:
1. Understand and explain basic connections between the division of organisation and the marketing of the global economy
2. Understand, explain and use basic concepts and models pertaining to organisation of production distribution and purchases between companies, and within and between industries, regions and countries
3. Understand, explain and use basic marketing concepts and models, both consumer and business marketing
4. Identify and propose solutions to basic problems pertaining to the division of labour, coordination and management at both intra-organisational and inter-organisational levels
5. Identify and propose solutions to companies' marketing problems
6. Gather relevant information and critically evaluate various sources of information
7. Write basic scientific reports, present ideas verbally, and examine other people's work
constructively on the basis of acquired knowledge
8. Use the gathered expertise in a broader, historical, cultural, social, political and economic context.
9. Critically and independently reflect on the nature of the science and the knowledge production


The course is divided into several parallel tracks:

1. The first track focuses on the students to gain basic knowledge on the subject. We teach the basic context about organisation and marketing in the global economy, basic concepts and models on organisation of production, distribution and purchases between companies, and within and between industries, regions and countries, and basic concepts and models on consumer and business marketing.

2. The second track is a methodology track that mainly concerns issues regarding searching and gathering information, evaluating various sources, formal requirements for scientific texts, basic issues concerning how to analyse problems and questions, and the writing of scientific reports. This track seeks to enhance the students' knowledge and awareness of methodological issues and more, help the students to write a competent PM report.

3. A university is not a vocational school where it's only aim is to equip students with instrumental skills for their future career. A university is also a centre for generating and reflecting on knowledge. This means that the university not only has the task to educate but also to contribute to education. We will do this through a training track where we address the problems of the nature of science and knowledge production, and also try to deploy elements of knowledge subject matter in a broader context.


Instruction takes place in the form of lectures, seminars, discussion groups, group work, advisory activities and library exercises.


Course examination includes written and oral assignments as well as a written exam. Examination includes both individual and team work elements. The final grade is determined based on an assessment of all the parts of the examination. Grading criteria are presented in the study guide provided at the start of the course. Grades will be given in accordance with the Swedish grading system and the ECTS grading system. The following grades will be used: VG (pass with distinction), G (pass) and U (fail). Assignments and exams handed in late will not be graded except in special circumstances. Additional information is also provided in the form of grades on a seven-point grading scale (ECTS). In addition, any outstanding assignments or supplemental work must be completed and handed in by the deadline specified in the study guide. Otherwise the test in question will receive a grade of U. The entire course (including all assignments) will then have to be redone the following semester, provided there is space in the course.

Uppsala University takes cheating and plagiarism seriously, and disciplinary action will be taken against any student suspected of being involved in any sort of cheating and/or plagiarism. The disciplinary action takes the form of warnings and limited suspensions.

NOTE: Only completed courses can count toward a degree.

Transitional provisions

The course substitutes/overlaps among others Business and Enterprise 2FE000, 2FE271, 2FE007,
Business and Markets I 2FE778, Business and Markets I 2FE779, 2FE008, Business and Enterprise I 2FE015, Business and Enterprise II 2FE016, Markets and Organisations 2FE014, Business Enterprise, Networks and Technical Development 1TS010, Management, Organisation and Management Control 2FE820, 2FE824, Market Research 2FE821.

Reading list

Reading list

Applies from: week 36, 2010

  • Artikelsamling och/eller material utlagt på kursens webbplats.

    Find in the library

  • Chang, Leslie T. Factory girls : voices from the heart of modern China

    Paperback: New York: MacMillan, 2009

    Find in the library

  • Dicken, Peter Global shift : mapping the changing contours of the world economy

    5. ed.: 2007

    Find in the library

  • Forssell, Anders; Ivarsson Westerberg, A. Organisation från grunden

    Liber, 2007

    Find in the library

  • Hultén, Pernilla; Hultman, Jens; Eriksson, Lars Torsten Kritiskt tänkande

    1. uppl.: Malmö: Liber, 2007

    Find in the library

  • Parment, Anders Marknadsföring : kort och gott

    1. uppl.: Malmö: Liber, 2008

    Find in the library

  • Rivoli, Pietra The travels of a t-shirt in the global economy : an economist examines the markets, power, and politics of world trade

    2. uppl.: Hoboken, N.J.: John Wiley & Sons, cop. 2009

    Find in the library

  • Strömquist, Siv Uppsatshandboken : råd och regler för utformningen av examensarbeten och vetenskapliga uppsatser

    4. uppl.: Uppsala: Hallgren & Fallgren, 2006

    Find in the library

  • Wong, Ola När tusen eldar slickar himlen : Kinas väg till framtiden

    [Ny utg.]: Stockholm: Ordfront, 2008

    Find in the library