How can entrepreneurship for destination development contribute to sustainability? This is the question you will be able to answer after graduating from the Master Programme in Sustainable Destination Development, specialising in Entrepreneurship for Destination Development. This is an international Master's programme in which you will be working together with researchers and lecturers in a wide range of subjects with the objective of a career in sustainable destination development. The programme is held at Uppsala University Campus Gotland, in the World Heritage city of Visby, one of the most appreciated tourist destinations in the Nordic countries.
In close collaboration with the tourist industry, regional authorities and the community, you will be requested to perform theoretical, strategic and practical work, including all the challenges visitor-intensive regions across the world will be facing in the future. The aim of the programme is to familiarise yourself with issues relating to sustainable regional and destination development from many different perspectives for use in your future occupation, encompassing supervision, community planning, education, research, communication, management of natural resources or decision-making.
Why this programme?
Tourist destinations across the world face major challenges. With less visitors, their economies will be threatened; with more visitors, their social, cultural and ecological sustainability will be threatened. How can visits become sustainable? What is required to achieve sustainable visitor locations, and how can we ensure they will remain this way? The Master Programme in Sustainable Destination Development is a new programme aimed at those of you who want to develop cross-border, international key competencies in this field.
You can choose between three specialisations – Entrepreneurship for Destination Development, Applied Heritage Politics and Sustainable Nature-Based Destinations – to develop your desired academic profile. If you opt to graduate after one academic year, you need to select one specialisation. For the full two-year Master's programme, you need to select two. You will be studying themes such as ecological and cultural sustainability, the shape and importance of locations, management of natural and cultural resources, the principles of environmental assessment, entrepreneurship and strategic leadership. You will also have the opportunity to develop your own projects within the scope of the programme themes.
Campus Gotland offers a truly unique academic environment with dedicated researchers and lecturers who work with sustainability from a broad, critical and cross-border perspective, and in close proximity to all the players who in one way or another work with tourist visits.
The programme will prepare you for a career focusing on sustainability issues in tourist-intensive regions anywhere in the world, in public administration, at state, county and municipal level, in destination companies, in private tourist enterprises or as an independent entrepreneur. The interdisciplinary design of this programme will promote the understanding of other subject areas and will strengthen knowledge on the opportunities and limitations within sustainable development. Interaction with students from different countries will also stimulate the understanding of the complexity of sustainability challenges as well as boost the knowledge of possible solutions to the issues, while it will provide you with an invaluable network of like-minded people in this field.
The programme leads to a Master of Science (60 credits) with Sustainable Destination Development as the main field of study
The first semester starts with an introductory course on Sustainable Destination Development. After this, you will take the course Introduction to the Tourism Trade, Leadership, Organisation and CSR. This is followed by Business Development, Financing, Market Analysis and Customer Understanding, and finally, Immaterial Rights, Business Law and Financial Governance of Entrepreneurial Enterprises.
The second semester starts with a hands-on project course in multidisciplinary teams studying design-thinking related to a sustainability challenge, followed by a methods course. After this, you will write a thesis.
The language of instruction for the Master Programme in Sustainable Destination Development is English, as is all course literature. In the classroom we use lectures, seminars, group and individual work, with both theory and practice. Important parts of the teaching and learning take place outside the classroom, in the real world, with excursions and working together with public and private actors on Gotland.
Teaching is closely related to the large, multidisciplinary research programme "Sustainable visits", in which 30 researchers from 9 disciplines are studying and developing sustainable destination development on Gotland. During your studies you will both meet many of these researchers, and get the opportunity to contribute to their research projects.
Examination varies from written exams, oral presentations and independent writing.
The tourism sector contributes with nine percent of the world GDP, and is continuously growing. The tourism sector is becoming more important outside the industrial world and therefore increasingly crucial to the development of the world as a whole. However, the tourism sector is also facing more and more serious sustainability challenges, socially, ecologically and economically. There is thus great need for the competences you get from the Master Programme in Sustainable Destination Development.
This programme prepares you to work on sustainability issues in the tourism sector in regions across the world, at destination companies, within the private tourism sector or as an entrepreneur. You can choose a career focused on development, strategy and management, business development, sustainability and CSR, and innovation in both the private and public sector. You will learn how to push innovation processes targeted at the tourism sector, and you will become familiar with how to start and operate tourism enterprises in any part of the world, especially in tourist-intensive regions.
You may also continue to research and doctoral studies. At Campus Gotland there is an interdisciplinary research environment with focus on sustainability, and you may do research within industrial engineering and management, ethnology, geology, history, heritage studies or business.
Requirements: Academic requirements A Bachelor's degree, equivalent to a Swedish Kandidatexamen, from an internationally recognised university.
Language requirements All applicants need to verify English language proficiency that corresponds to English studies at upper secondary (high school) level in Sweden ("English 6"). This can be done in a number of ways, including through an internationally recognised test such as TOEFL or IELTS, or through previous upper secondary (high school) or university studies. The minimum test scores are:
IELTS: an overall mark of 6.5 and no section below 5.5
TOEFL: Paper-based: Score of 4.5 (scale 1–6) in written test and a total score of 575. Internet-based: Score of 20 (scale 0–30) in written test and a total score of 90
a total appraisal of quantity and quality of previous university studies; and
a statement of purpose (1 page).
If you are not a citizen of a European Union (EU) or European Economic Area (EEA) country, or Switzerland, you are required to pay application and tuition fees. Fees cover application and tuition only and do not cover accommodation, academic literature or the general cost of living. Read more about fees.