Decisions and Guidelines

The course is offered to exchange students. The course syllabus was approved by the board of the Department of Business Studies on delegation from the Faculty of Social Sciences and takes effects as of 2009-08-31.

Learning Outcomes

The course objective is to introduce the students to international markets, international marketing and the management of international business. The relevance of this study area is shown by the rapid expansion of international business during the past decades. The growth of international trade has consistently exceeded growth in industrial output.
After completing the course, the student will be able to:
• describe the manifestations of international markets
• analyse of the various aspects in international marketing
• explain and analyse the management functions of international marketing
• describe and compare the strategy issues and choices available for managers in international marketing
• use methods relevant for conducting research in international marketing

Content

The course introduces the international perspectives of marketing. The essence of the course is to reflect the realities of the international marketplace and how firms operating in these environments are gearing their marketing activities. The realities of the interplay between the firm and the various environmental forces are specifically addressed. This is done by presenting the political, cultural, technological, and financial dimensions and relating them to the firm and its product(s). The strategic organizing of various international activities and operations are also addressed. Additionally, the students will carry out practical research about a firm and how they are positioned in a specific foreign market.

Instructions

The course is taught in English. Teaching is organized as lectures and seminars. Course seminars and lectures are connected. Each week is organized around a theme and during this period the students are to complete specific tasks. The course is divided into two related sections. The first section has a wider purpose and aims to provide understanding of international marketing and follows the themes mentioned above. The second section concerns a deeper understanding of the subject by interrelating the empirical world to the models presented in the first part. It deals both with basic theoretical issues and marketing in different environments.

Assessment

Grades will be given in accordance with the Swedish grading system. The following grades will be used: VG (pass with distinction), G (pass), and U (fail).
The course consists of obligatory parts. Course examination includes a written exam, equivalent to 4,5 credits, and seminar assignments, equivalent to 10.5 credits. The seminar assignments include:
• presentation and discussion of articles
• hand-in assignments
• a written report
Both the written exam and the seminar assignments are marked with the grades VG, G and U. To receive the final course grade G, the grade G is required for both the exam and seminar assignments. The final course grade VG is based on all the assessed assignments. More information is given in the course instruction. In addition, any remaining assignments and supplements must be completed and handed in at least within two weeks after the end of the course otherwise this part of the examination (all assignments included) has to be redone the following semester, provided there is space in the course.

Uppsala University does not accept cheating and plagiarism. Suspected incidents of cheating or plagiarism are reported to the Disciplinary Committee of the University, which may issue a formal warning to the student or expel the student from the university for six months.

NOTE: Only completed courses can be recognised in your degree.

Transitional Provisions

The course substitutes/overlaps International Marketing 2FE753, 2FE408.