Syllabus for Marketing and Organisation II

Marknadsföring och organisation II

A revised version of the syllabus is available.


  • 15 credits
  • Course code: 2FE251
  • Education cycle: First cycle
  • Main field(s) of study and in-depth level: Business Studies G1F

    Explanation of codes

    The code indicates the education cycle and in-depth level of the course in relation to other courses within the same main field of study according to the requirements for general degrees:

    First cycle
    G1N: has only upper-secondary level entry requirements
    G1F: has less than 60 credits in first-cycle course/s as entry requirements
    G1E: contains specially designed degree project for Higher Education Diploma
    G2F: has at least 60 credits in first-cycle course/s as entry requirements
    G2E: has at least 60 credits in first-cycle course/s as entry requirements, contains degree project for Bachelor of Arts/Bachelor of Science
    GXX: in-depth level of the course cannot be classified.

    Second cycle
    A1N: has only first-cycle course/s as entry requirements
    A1F: has second-cycle course/s as entry requirements
    A1E: contains degree project for Master of Arts/Master of Science (60 credits)
    A2E: contains degree project for Master of Arts/Master of Science (120 credits)
    AXX: in-depth level of the course cannot be classified.

  • Grading system: Fail (U), Pass (G), Pass with distinction (VG)
  • Established: 2009-02-12
  • Established by: The Board of the Department of Business Studies
  • Revised: 2011-01-14
  • Revised by: The Board of the Department of Business Studies
  • Applies from: week 03, 2011
  • Entry requirements: Completed 15 credits from Basic Course A in Business Studies, and registered for another 15 credits at the same level.
  • Responsible department: Department of Business Studies

Decisions and guidelines

The course is offered within the Bachelor's Programme in Business and Economics and as a single subject course. The course syllabus was approved by the board of the Department of Business Studies on delegation from the Faculty of Social Sciences and takes effects as of 2009-08-31.

Learning outcomes

The overall purpose of the course is to create an understanding of how individuals, groups and organisations are affected by, and affect, the ability of organisations to function internally and externally. Upon completing the course the student will be able to:
- explain how we function as consumers
- describe and analyse how various aspects of individuals, groups and organisations affect their ability to achieve enterprise goals
- apply basic knowledge about factors that determine human behaviour in order to analyse events and situations in business economics practice
- reflect on and relate critically to the various models presented in the course literature
- relate the knowledge gained in the course to knowledge about organisation and marketing gained at the A-level, along with knowledge obtained in parallel regarding enterprise management
- summarise complex information and make effective oral presentations
- evaluate other students' analyses of and solutions to organisational and market-related problems
- lead and participate in group work


The course is organised around a number of issues and their relevant practical applications. The overarching questions have to do with the ways in which different individual, group and organisation characteristics affect an organisation's ability to communicate internally and externally and get people to work toward common goals. The course provides an in-depth picture of how companies work practically on market issues. It is also intended to create awareness and understanding of the forces and dynamics at work in human processes in working life. The areas addressed include consumer behaviour, organisational behaviour and communication.


Instruction takes the form of lectures, compulsory case and literature seminars, written group and individual assignments, online testing and oral presentations.


Course examination includes written and oral assignments as well as a written exam. The course consists of obligatory parts. Examination includes both individual and team work elements. Grading criteria are presented in the study guide provided at the start of the course. Grades will be given in accordance with the Swedish grading system. The following grades will be used: VG (pass with distinction), G (pass) and U (fail). Assignments and exams handed in late will not be graded except in special circumstances. In addition, any outstanding assignments or supplemental work must be completed and handed in by the deadline specified in the study guide. Otherwise the test in question will receive a grade of U. The entire course (including all assignments) will then have to be redone the following semester, provided there is space in the course.

Uppsala University takes cheating and plagiarism seriously, and disciplinary action will be taken against any student suspected of being involved in any sort of cheating and/or plagiarism. The disciplinary actions take the form of warnings and limited suspensions.

NOTE: Only completed courses can count toward a degree.

Transitional provisions

The course substitutes/overlaps among others Marketing, Consumers and Companies 2FE201, 2FE205, Marketing 2FE954, 2FE282, Organisational Behaviour 2FE956, 2FE615, 2FE203, 2FE207.

Reading list

Reading list

Applies from: week 04, 2011

  • CU Haataja: custom publishing, Consumer & Organizational Behaviour

    Pearson, nov 2009

    Find in the library


  • Perlow, Leslie A. Finding time : how corporations, individuals, and families can benefit from new work practices

    Ithaca, NY ;a London: ILR Press, 1997

    Find in the library


  • Underhill, Paco Why we buy : the science of shopping

    Updated and rev.: New York: Simon & Schuster, 2009

    Find in the library