Syllabus for Marketing and Organisation II

Marknadsföring och organisation II


  • 15 credits
  • Course code: 2FE251
  • Education cycle: First cycle
  • Main field(s) of study and in-depth level: Business Studies G1F

    Explanation of codes

    The code indicates the education cycle and in-depth level of the course in relation to other courses within the same main field of study according to the requirements for general degrees:

    First cycle
    G1N: has only upper-secondary level entry requirements
    G1F: has less than 60 credits in first-cycle course/s as entry requirements
    G1E: contains specially designed degree project for Higher Education Diploma
    G2F: has at least 60 credits in first-cycle course/s as entry requirements
    G2E: has at least 60 credits in first-cycle course/s as entry requirements, contains degree project for Bachelor of Arts/Bachelor of Science
    GXX: in-depth level of the course cannot be classified.

    Second cycle
    A1N: has only first-cycle course/s as entry requirements
    A1F: has second-cycle course/s as entry requirements
    A1E: contains degree project for Master of Arts/Master of Science (60 credits)
    A2E: contains degree project for Master of Arts/Master of Science (120 credits)
    AXX: in-depth level of the course cannot be classified.

  • Grading system: Fail (U), Pass (G), Pass with distinction (VG)
  • Established: 2009-02-12
  • Established by:
  • Revised: 2020-02-05
  • Revised by: The Department Board
  • Applies from: week 27, 2020
  • Entry requirements: Completed 15 credits from basic courses (A-level) in Business Studies, and registered for another 15 credits at the same level.
  • Responsible department: Department of Business Studies

Decisions and guidelines

The course is offered within the Bachelor's Programme in Business and Economics and as a single subject course. The course syllabus was approved by the board of the Department of Business Studies on delegation from the Faculty of Social Sciences.

Learning outcomes

The overall purpose of the course is to create an understanding of how individuals, groups and organisations are affected by, and affect, the ability of organisations to function internally and externally. Upon completing the course the student will be able to:
* explain how we function as consumers
* describe and analyse how various aspects of individuals, groups and organisations affect their ability to achieve enterprise goals
* apply basic knowledge about factors that determine human behaviour in order to analyse events and situations in business economics practice
* reflect on and relate critically to the various models presented in the course literature
* problematise a topic by the application of relevant research
* operationalise identified variables from the problematisation for an own investigation
* relate the knowledge gained in the course to knowledge about organisation and marketing gained at the A-level, along with knowledge obtained in parallel regarding enterprise management
* summarise complex information and make effective oral presentations
* evaluate other students' analyses of and solutions to organisational and market-related problems
* lead and participate in group work


The course is organised around a number of issues and their relevant practical applications. The overarching questions have to do with the ways in which different individual, group and organisation characteristics affect an organisation's ability to communicate internally and externally and get people to work toward common goals. The course provides an in-depth picture of how companies work practically on market issues. It is also intended to create awareness and understanding of the forces and dynamics at work in human processes in working life. The areas addressed include consumer behaviour, organisational behaviour and communication.


Instruction takes the form of lectures, compulsory case and literature seminars, written group and individual assignments, online testing and oral presentations.


The student will get one single grade, equivalent to 15 credits.

The examination includes active individual participation in seminars, leading a seminar group wise, written assignments in groups and individual written assignments. The grade for the entire course is based on assessment of all parts of the examination. Grading criteria are presented in the study guide that applies to the course section. The following grades will be used: VG (pass with distinction), G (pass) and U (fail). Examinations handed in late will not be assessed except under special circumstances. Any remaining supplemental work must be handed in by the deadline specified in the study guide.

For students who have not received a passing grade on the course the entire course (including all examinations) will have to be redone. This is only possible through re-registration during subsequent course sections.

If there are special reasons for doing so, an examiner may make an exception from the method of assessment indicated and allow a student to be assessed by another method. An example of special reasons might be a certificate regarding special pedagogical support from the University's disability coordinator.

Uppsala University does not accept cheating or plagiarism. Suspected incidents of cheating or plagiarism are reported to the Vice-Chancellor, which may issue a formal warning to the student or suspend the student from studies for a certain period.
NOTE: Only completed courses can count toward a degree.

Other directives

The course substitutes/overlaps among others Marketing and Organising - Group and Individual 2FE211, Marketing, Consumers and Companies 2FE201, 2FE205, Organisational Behaviour 2FE203, 2FE207, Organisational Behaviour 2FE223, Management 2FE030, Basic Marketing 2 2FE998, Organisation Studies II: The Organisation and its Environment 2FE996.

Reading list

Reading list

Applies from: week 27, 2020

  • Caesarius, Leon Michael; Hohenthal, Jukka Kunskapsbaserad marknadsföring

    Upplaga 1:1: [Lund]: Studentlitteratur, [2016]

    Find in the library


  • Perlow, Leslie A. Finding time : how corporations, individuals, and families can benefit from new work practices

    Ithaca, NY ;a London: ILR Press, 1997

    Find in the library


  • Robbins, S.P.; Judge, T.A. Organizational Behavior

    Pearson, 2018

    ISBN-10: 129225923X, ISBN-13: 9781292259239


  • Schiffman, Leon G.; Kanuk, Leslie Lazar; Hansen, Håvard Consumer behaviour : a European outlook

    2nd ed.: Harlow, England: Financial Times Prentice Hall, 2012.

    Find in the library