Syllabus for Strategic Business Development in Tourism Industry Companies

Learning outcomes

On completion of the course, the student should be able to:

• critically discuss how entrepreneurship in the tourism industry can contribute to sustainable regional development,
• account for the meaning of strategic business development with a particular focus on entrepreneurship in the tourism industry,
• analyse and problematise the meaning of sustainable business activities in the tourism industry and propose strategies and action plans for such long-term business activities,
• explain how the established tourism industry can build systems and routines to systematically monitor and interact with the outside world from a strategic business development perspective,
• explain the role that external financing (venture capital) can play in different types of tourism business for strategic business development and from a sustainability perspective,
• account for and critically discuss different ways related to business development particularly from an ethical as well as sustainability perspective.

Content

• engaging the customer in strategic business development processes for sustainable entrepreneurship.
• to collaborate with strategic partners (authorities and companies) with a sustainability perspective.
• customer Analysis, Segment and Segmentation (Audiences in Sustainable Destination Development).
• understanding value and value creation for different actors in the value chain.
• strategic market positioning and market communication as the starting point for strategic development work.
• development work in practice. To lead and develop in place.
• developing leadership and sustainability.
• ethical perspective on business development in companies in the visiting industry.
• understanding and managing CSR strategies and their role in the company's strategic development.

Instruction

Lectures, seminars and tutorials. A major project work carried out in group. An important feature is guest lectures and cases taken from local companies as well as representatives of the visiting industry, both nationally and globally.

Assessment

Written exam (5 credits) as well as oral and written group assignments (2.5 credits).

If there are special reasons for doing so, an examiner may make an exception from the method of assessment indicated and allow a student to be assessed by another method. An example of special reasons might be a certificate regarding special pedagogical support from the disability coordinator of the university.