On completion of the course the student shall be able to
account for and critically reason on different perspectives of values and value creation, especially from ethical and sustainability perspectives,
critically discuss how entrepreneurship in the tourism industry can contribute to sustainable regional development,
account for and problematise the characteristics of sustainable entrepreneurship in the tourism industry as well as the pre-conditions and possibilities this implies for management, marketing and strategic business development in such companies,
analyse external conditions for sustainable entrepreneurship in the tourism industry, and suggest strategies to identify, implement and elaborate new business ideas based on such analyses,
account for and critically reason on different approaches towards sustainable strategic business development, as well as reason on how this business development can be undertaken and financed in different kinds of tourism companies,
account for how the existing tourism company can construct systems and procedures to systematically monitor business results and external data for strategic business development focusing on sutainable entrepreneurship.
Sustainability and developing management in tourism industry. Models for cooperation with strategic partners (authorities, organisations and companies) for sustainable destination development. Strategies to select and engage customers and staff for sustainable entrepreneurship and business development in tourism. Tools and methods to analyse and develop companies. Customer analyses, market segments and segmentation as a basis for target group definition in tourism companies. Market communication, pricing, and sales, reporting and analysing results as a basis for managing and developing companies in the tourism industry. Different perspectives on values and value creation for sustainable entrepreneurship. Ethical perspectives on sustainable production of services. CSR strategies and their role in the strategic development of companies. Business law and insurance issues for service companies in the tourism industry.
Lectures, guest lectures, seminars and coaching of project work.
Written exam (5 credits) and written and oral presentation of project work (10 credits).
If there are special reasons for doing so, an examiner may make an exception from the method of assessment indicated and allow a student to be assessed by another method. An example of special reasons might be a certificate regarding targeted pedagogical support from the disability coordinator of the university.
The course cannot be included in the same degree as 1TG425 Managing Companies in the Tourism Industry or 1TG426 Strategic Business Development in Tourism Industry Companies.