How can entrepreneurship for destination development contribute to sustainability? After graduating from the Master's Programme in Sustainable Destination Development, specialising in Entrepreneurship for Destination Development, you will be able to answer this question. You will be working together with researchers and lecturers to build a strong career in this growing industry.
The programme is held at Uppsala University's Campus Gotland, in the World Heritage City of Visby - one of the most appreciated tourist destinations in the Nordic countries.
Why this programme?
Tourist destinations across the world face major challenges. With less visitors, their economies will be threatened; with more visitors, their social, cultural and ecological sustainability will be threatened. How can visits become sustainable? What is required to achieve sustainable visitor locations, and how can we ensure they will remain this way? You should study this specialisation in Entrepreneurship for Destination Development, within the Master's Programme in Sustainable Destination Development, if you want to develop cross-border, international key competencies in this field.
In close collaboration with the tourist industry, regional authorities and the community, you will be requested to perform theoretical, strategical and practical work, including all the challenges visitor-intensive regions across the world will be facing in the future. The aim of the programme is to familiarise yourself with issues relating to sustainable regional and destination development from many different perspectives for use in your future occupation, encompassing supervision, community planning, education, research, communication, management of natural resources, entrepreneurship or decision-making.
During the programme you can expect to:
have close collaboration with the tourist industry, regional authorities and the community,
explore what is required to achieve sustainable visitor locations,
be able to handle all the challenges visitor-intensive regions across the world will be facing in the future.
If you opt to study for two years at Uppsala University you can select one of the other specialisations within this Master's Programme in Sustainable Destination Development during the second year:
Student profile Regardless of what you have been studying before, you are interested in sustainable tourism and how to preserve both nature and history in a sustainable way. You might have some practical experience working in the field after earning your Bachelor's degree but you have not forgotten your broad theoretical base and study techniques. You are now looking for an education that gives you both a theoretical understanding and practical experience in working with sustainable destination management.
You are highly motivated and have confidence in your own ability and knowledge. You have an analytical attitude and are both able and willing to express your thoughts. Talking and writing in English is surely no problem for you and you expect to contribute as much to the educational experience of others as you expect to learn from their previous experiences and knowledge. You are used to working independently but you are also a good team player. You always see education as an opportunity to learn as much as possible, whether it is in the classroom or not. You are curious and ambitious.
You, as we, believe that experts in this field will be in high demand since the tourism sector is facing more and more serious sustainability challenges, socially, ecologically and economically. Therefore, starting to work right after graduation is something you are considering. A future PhD education is also a possibility you might have thought about so you would value an opportunity to get in closer contact with current research.
Campus Gotland This one-year Master's programme is held at our campus on the island Gotland.
The island of Gotland is located in the Baltic Sea between the mainland of Sweden and the Baltic States. It has a unique natural environment and is the centre of early Swedish wind power development. There are frequent flights and ferries between Gotland and Sweden's capital Stockholm, so getting to and from the island is easy.
The programme leads to a Master of Science (60 credits) with Sustainable Destination Development as the main field of study.
You will be studying themes such as ecological and cultural sustainability, the shape and importance of locations, management of natural and cultural resources, the principles of environmental assessment, entrepreneurship and strategic leadership. You will also have the opportunity to develop your own projects within the scope of the programme themes.
The first semester starts with an introductory course on sustainable destination development. After this, you will take a course to learn about tourism trade, leadership, organisation and Corporate Social Responsibility (CSR). It is then followed by a course covering topics like business development, financing, market analysis and customer understanding, immaterial rights, business law and financial governance of entrepreneurial enterprises.
The second semester starts with a hands-on project course for multidisciplinary teams. You will be using a so-called design-thinking methodology working with a sustainability challenge. This is followed by a methods course. After this, you will write a Master's thesis to complete your degree studies.
In the classroom we use lectures, seminars, group and individual work, with both theory and practice. Important parts of the teaching and learning take place outside the classroom, in the real world, with excursions and working together with public and private actors on Gotland. During your studies you will also meet many of these researchers and get the opportunity to contribute to their projects.
The interdisciplinary design of this programme will promote the understanding of other subject areas and will strengthen knowledge on the opportunities and limitations within sustainable development. Interaction with students from different countries will also stimulate the understanding of the complexity of sustainability challenges and boost the knowledge of possible solutions to the issues, while it will provide you with an invaluable network of like-minded people in this field.
Campus Gotland offers a truly unique academic environment with dedicated researchers and lecturers who work with sustainability from a broad, critical and cross-border perspective, and in close proximity to all the players who work with tourist visits.
Examination varies from written exams, oral presentations and independent writing.
The language of instruction is English, as is all course literature.
The programme will prepare you for a career focusing on sustainability issues in tourist-intensive regions anywhere in the world, in public administration, at state, county and municipal level, in destination companies, in private tourist enterprises or as an independent entrepreneur.
You can choose a career focused on development, strategy and management, business development, sustainability and CSR, and innovation in both the private and public sector. You will learn how to push innovation processes targeted at the tourism sector, and you will become familiar with how to start and operate tourism enterprises in any part of the world, especially in tourist-intensive regions.
The tourism sector contributes with 9% of the world GDP and is becoming more important outside the industrial world and therefore increasingly crucial to the development of the world as a whole. However, the tourism sector is also facing more and more serious sustainability challenges, socially, ecologically and economically. There is thus great need for the competences you get from the Master's Programme in Sustainable Destination Development.
You may also continue to research and doctoral studies. At Campus Gotland there is an interdisciplinary research environment with focus on sustainability, and you may do research within industrial engineering and management, ethnology, geology, history, heritage studies or business.
Career support During your time as a student, UU Careers offers support and guidance. You have the opportunity to take part in a variety of activities and events that will prepare you for your future career. Learn more about UU Careers.
Below you will find the details about eligibility requirements, selection criteria, and tuition fees. For information on how to apply and what documents you need to submit, check the application guide. For this programme, besides the general supporting documents, you also need to submit one programme-specific document: a statement of purpose.
Requirements: Academic requirements A Bachelor's degree, equivalent to a Swedish Kandidatexamen, from an internationally recognised university.
Language requirements Proficiency in English equivalent to the Swedish upper secondary course English 6. This requirement can be met either by achieving the required score on an internationally recognised test, or by previous upper secondary or university studies in some countries. Detailed instructions on how to provide evidence of your English proficiency are available at universityadmissions.se.
Students are selected based on:
an overall appraisal of previous university studies; and
a statement of purpose (1 page).
If you are not a citizen of a European Union (EU) or European Economic Area (EEA) country, or Switzerland, you are required to pay application and tuition fees. Fees cover application and tuition only and do not cover accommodation, academic literature or the general cost of living. Read more about fees.