The Master's Programme in Business and Management, specialising in Marketing, offers in-depth study in the field, preparing you for a central role in creating, capturing, communicating and sustaining value - whether you work for a company or an organisation, become an entrepreneur or continue your academic career. It also prepares you for meeting the growing demand of the global job market.
Why this programme?
The Master's Programme in Business and Management, specialising in Marketing, is designed to provide you with the analytical and critical thinking skills you will need to overcome challenges in consumer and industrial markets - and to understand marketing from a service perspective. You will learn to present your results and conclusions in a convincing manner, build a foundation in classical theory as well as current research in the field, and have extensive opportunities to put that theory into practice. Benefits include:
a curriculum that offers both a solid theoretical basis and practical experience, combining hands-on assignments and case studies with Uppsala University's strong tradition of cutting-edge research
our comprehensive and varied instructional approach, including student-led discussions and close relationships with faculty members who are experts in the field
an optional internship or the opportunity to study abroad at one of our partner universities.
The specialisation is run by the Department of Business Studies, home to researchers who lead their fields in the areas of corporate entrepreneurship, industrial marketing, institutional analysis, international business and more. You will also benefit from Sweden's stellar reputation for social responsibility - values that inform all of our Master's programmes.
Student profile The student body of this programme currently looks like this:
Even distribution of female and male participants
Diverse academic, cultural, and professional backgrounds
Interested in issues related to companies and organisations in a global context
Applicants from all over the world
The programme leads to a Master of Science in Business and Economics (120 credits) with Business Studies as the main field of study. If you choose to finish your studies after one year with a 15 credit thesis you will receive a Master of Science in Business and Economics (60 credits).
As a student in the Marketing specialisation, you will study both theoretical and practical perspectives - gaining insight into how customers use information and make decisions, how companies interact with each other to innovate and develop new products, and how organisational choices affect customer relations.
During your first year, you will take courses common to all students in the programme, covering business issues, the global firm, scientific methods and more, as well as courses that are specific to your Marketing specialisation. If you choose to finish your studies after one year, you will instead complete a 15 credit Master's thesis.
In your third semester, you will choose between an internship at a commercial or other type of organisation, elective courses at Uppsala University or an international exchange at one of our partner universities around the world.
You will spend the fourth and final semester writing your 30 credit Master's thesis, an in-depth study on a topic in the field of marketing.
The Marketing specialisation takes a comprehensive and practical instructional approach, with a variety of teaching methods, including lectures, seminars and case studies, and gives you insights in industries. You will work in teams and learn to manage group dynamics - critical skills for your future career. You will also have the opportunity to present and lead your own discussions in both small and large groups.
The programme also gives you experience with multiple assessment methods, such as oral and written, individual and group, preparing you to work at a management level within the private or public sector.
The programme is offered in Uppsala and all courses are taught in English. Students follow a fixed study route, which means that courses must be taken in the prescribed order.
The Master Programme in Business and Management, specialising in Marketing, gives you the ability to analyse and manage current industry challenges and prepares you for a number of roles after graduation. You might choose to work as a manager, marketer or business analyst for an organisation, become an entrepreneur or continue your academic career.
Career support During your whole time as a student UU Careers offers you support and guidance. You have the opportunity to partake in a variety of career activities and events, as well as receive individual career counselling. This service is free of charge for all students at Uppsala University. Read more about UU Careers.
Please note that this information applies to the international admissions round only.
A GMAT test score is not mandatory, however if you choose to upload one you need to follow these instructions. You submit a copy of your GMAT test results at www.universityadmissions.se and the test centre should also send the test results directly to Uppsala University. If you apply for more than one programme at Uppsala University you only need to submit your test results once. The deadline for receipt of supporting documentation is 3 February. Please note that it might take up to a couple of weeks for your Official Score Report to be available to us. We only look at the GMAT total score. The test results must not be older than five years on the last day for application.
Applicants who do not hold a Bachelor's degree, but are registered for the last semester of a programme leading to such a degree, shall submit an official document from your current university stating a date of expected graduation and courses remaining before the application deadline of the Master's programme.
Requirements: Academic requirements A Bachelor's degree, equivalent to a Swedish Kandidatexamen, from an internationally recognised university. Also required is 90 credits in business studies.
Language requirements All applicants need to verify English language proficiency that corresponds to English studies at upper secondary (high school) level in Sweden ("English 6"). This can be done in a number of ways, including through an internationally recognised test such as TOEFL or IELTS, or through previous upper secondary (high school) or university studies. The minimum test scores are:
IELTS: an overall mark of 6.5 and no section below 5.5
TOEFL: Paper-based: Score of 4.5 (scale 1–6) in written test and a total score of 575. Internet-based: Score of 20 (scale 0–30) in written test and a total score of 90
Students with a GMAT test result have priority. Tuition fee-paying students and non-paying students are admitted on the same grounds but in different selection groups.
If you are not a citizen of a European Union (EU) or European Economic Area (EEA) country, or Switzerland, you are required to pay application and tuition fees. Fees cover application and tuition only and do not cover accommodation, academic literature or the general cost of living. Read more about fees.
The Student Portal provides logged-on students access to course and programme pages, study results, e-transcripts, information from the student unions, file area, webmail, and more. In order to log on, you must have applied for a student account. The course and programme pages in the Student Portal can be seen without being logged on here. The pages contain basic information plus those features that the department has chosen to make accessible.