Research seminar in marketing with Tom van Lear
- Date: 11 December 2024, 13:15–15:00
- Location: Ekonomikum, K312
- Type: Seminar
- Organiser: Department of Business Studies
- Contact person: Enrico Baraldi
Tom van Lear (University of Sydney) presents on the theme: 15+ years of research into how stories shape reality and change consumer behaviour: aka the Eras Tour.