SR P4 Uppland: Daniel Lövgren is doing reaserch on "Upplandskubben"

Upplandskubben is a historic bread from Uppland with a protected trademark ("Protected Destination of Origin"), but which is quite unknown to the public. In the radio program "Förmiddag i P4 Uppland", Daniel Lövgren is interviewed about Upplandskubben and its history and future. Listen to the interview (approx. 1:34:00 into the program - in Swedish)

Daneil Lövgren is Senior Lecturer/Associate Professor at the Department of Informatics and Media