Marketing, Consumers and Companies B (Contract Education)
7.5 credits
Reading list, Bachelor's level, 8FE221
A revised version of the reading list is available.
Main group 1
- Selected readings: Department of Business StudiesCompulsory
- Solomon, Michael R., Consumer behavior: buying, having, and being, 9 ed., Global ed., Boston, Mass., Pearson, cop. 2011Compulsory
* Compulsory