Strategic Communication
7.5 credits
Reading list, Bachelor's level, 2IV099
Main group 1
- Christensen, Lars Thøger; Morsing, Mette; Cheney, George, Corporate communications: convention, complexity, and critique, London, SAGE, 2008Compulsory
- Cornelissen, Joep, Corporate communication: a guide to theory and practice, 3. ed., London, SAGE, 2011Compulsory
- Windahl, Swen; Signitzer, Benno; Olsen, Jean T., Using communication theory: an introduction to planned communication, 2. ed., London, SAGE, 2009Compulsory
- Tench, Ralph; Yeomans, Liz, Exploring public relations, 2. ed., Harlow, England, FT Prentice Hall, 2009Compulsory
ARTICLES
Christensen, L. T. (2002). Corporate Communication: the challenge of transparency". I Corporate Communications: An International Journal, Vol. 7 Iss: 3 page 162-168.
Christensen, L. T., Firat, A. F., & Cornelissen, J. (2009). New tensions and challenges in integrated communication. I Corporate Communications: An INternatonal Journal, Vol. 14, Iss. 2, page 207-219.
* Compulsory