Marketing, Consumers and Companies
7.5 credits
Reading list, Bachelor's level, 2FE205
A revised version of the reading list is available.
Main group 1
- Gummesson, Evert; Ohlsson, Eva-Karin, Direkthandel: en affärsmöjlighet i tiden: om den dolda distributionskanalen som globalt omsätter 750 miljarder kronor och engagerar 60 miljoner säljare, 1. uppl., Malmö, Liber, 2007
- Hohenthal, Jukka, Marketing B,compiled by Jukka Hohenthal, Harlow, Pearson, 2007
- Selected readings: Department of Business Studies