Principles of Marketing
7.5 credits
Reading list, Bachelor's level, 2FE913
A revised version of the reading list is available.
Main group 1
- Kotler, Philip; Armstrong, Gary, Principles of marketing: global edition, 13. ed., Upper Saddle River, N.J., Prentice Hall, cop. 2010, [dvs. 2009]Compulsory
* Compulsory