Product Development and Marketing, Advanced Course D
5 credit points
Reading list, D-level, 2FE518
Main group 1
- Håkansson, Håkan 1947-; Waluszewski, Alexandra 1956-, Managing technological development: IKEA, the environment and technology., London, Routledge, 2002
- Kurskompendium Produktutveckling och marknadsföring, Företagsekonomiska institutionen, Uppsala universitet
- Tidd, Joe; Bessant, John, Managing Innovation: Integrating Technological, Market and Organizational C, 3. uppl., Wiley, 2005