Intermediate Course in Marketing and Organisation
15 credits
Reading list, Bachelor's level, 2FE259
Main group 1
- Blomberg, Jesper, Management: organisations- och ledarskapsanalys, Tredje upplagan, Lund, Studentlitteratur, [2023]Compulsory
- Denscombe, Martyn; Larson, Per, Forskningshandboken: för småskaliga forskningsprojekt inom samhällsvetenskaperna, Fjärde upplagan, Lund, Studentlitteratur, [2018]Compulsory
- Solomon, Michael R.; Russell, Cristel Antonia, Consumer behavior: buying, having, and being, Fourteenth edition., Hoboken, NJ, Pearson, [2024]Compulsory
* Compulsory