Intermediate Course in Marketing and Organisation
15 credits
Reading list, Bachelor's level, 2FE259
A revised version of the reading list is available.
Main group 1
- Blomberg, Jesper, Management: organisations- och ledarskapsanalys, Tredje upplagan, Lund, Studentlitteratur, [2023]Compulsory
- Denscombe, Martyn; Larson, Per, Forskningshandboken: för småskaliga forskningsprojekt inom samhällsvetenskaperna, Fjärde upplagan, Lund, Studentlitteratur, [2018]Compulsory
- Stephens, Debra L., Essentials of Consumer Behavior: An Applied Approach, Second Edition, 2, Routledge, 2023Compulsory
* Compulsory