Marketing Challenges, and Project Work
15 credits
Reading list, Bachelor's level, 2FE438
Main group 1
- Gebert Person, Sabine; Gidhagen, Mikael, Cheating and plagiarism – and how to avoid them (260119), Department of Business Studies, Uppsala University, 2026Compulsory
- Kindström, Daniel; Kowalkowski, Christian; Parment, Anders, Business marketing: managing value creation, First edition, Lund, Studentlitteratur, [2021]Compulsory
* Compulsory