Marketing Challenges, and Project Work

15 credits

Reading list, Bachelor's level, 2FE438

Main group 1

  • Gebert Person, Sabine; Gidhagen, Mikael, Cheating and plagiarism – and how to avoid them (260119), Department of Business Studies, Uppsala University, 2026Compulsory
  • Kindström, Daniel; Kowalkowski, Christian; Parment, Anders, Business marketing: managing value creation, First edition, Lund, Studentlitteratur, [2021]Compulsory

* Compulsory