Aims

The main objectives are:

1. to gain an appreciation of the overall international business use of and strategic marketing

significance of technology,

2. to increase understanding of the principles used by transnational enterprises to manage

technology for achieving sustainable competitive advantage, and

3. to understand the critical importance of technological developments for strategic management

practices.

Instruction

Lectures: 20 Seminars: 10

Assessment

Written examination at the end of the course (other forms of examination may be used for parts of the course).