General provisions

The course is offered as a single subject course and can be included in an education programme at Uppsala University according to the degree system. The course syllabus was approved by the board of the Department of Business Studies on delegation from the Faculty of Social Sciences and takes effects as of 2011-08-29.

Entry requirements

General entry requirements

Learning outcomes

The course covers two subject areas: marketing and organisation. The course aims to provide the students with an understanding of the central problems and issues concerning marketing and organisation and prepare the students for advanced studies in the area of business studies. The students will be taught to independently and critically formulate and analyse business administration problems.

Upon completion of the course, the student will be able to:

- describe the fundamental concepts and models within consumer, service and industrial marketing

- describe and discuss the external factors which influence a company's business

- describe how companies choose their target group in order to direct their offer towards them

- describe the fundamental concepts concerning organisational structure and organisation

- identify and suggest solutions for fundamental problems concerning the division of work and coordination

- analyse and suggest solutions for fundamental problems concerning choice of organisational form

- independently and critically formulate and analyse fundamental business problems

Content

This is a basic course in business studies which aims to give the students a broad introduction to the subject and its curriculum. The course is based around two main parts; marketing and organisation.

Within marketing, the course covers marketing for consumer, service, and industrial markets. Within consumer marketing, consumer, competition and environmental analysis as well as the companies' strategic and tactical marketing planning are covered. Within service marketing, the marketing problems which are related to the characteristics of services are discussed, and within industrial marketing, the relationship oriented perspective is contrasted with a transaction oriented perspective. The second part of the course, organisation, begins with discussions about different degrees of organisational structure and the demarcation and liability issues which exists built-in with that issue. Then, fundamental issues are dealt with such as the division and coordination of work and the management problems which arise when organisations grow. Various types of organisations are described and discussed.

Instruction

The course is given in Swedish. The teaching consists of lectures, seminar exercises and web-based exercises.

Assessment

Course examination includes written tests as well as written and oral assignments. Examination includes both individual and team work elements. The final grade is determined based on an assessment of all the parts of the examination. Grading criteria are presented in the study guide provided at the start of the course. The following grades will be used: VG (pass with distinction), G (pass), and U (fail). Assignments handed in late will not be graded except in special circumstances.

In addition, any outstanding assignments or supplemental work must be completed and handed in by the deadline specified in the study guide. Otherwise the test in question will receive a grade of U. The entire course (including all assignments) will then have to be redone the next time the course is given, provided there is space in the course.

Uppsala University takes cheating and plagiarism seriously, and disciplinary action will be taken against any student suspected of being involved in any sort of cheating and/or plagiarism. The disciplinary action takes the form of warnings and limited suspensions.

NOTE: Only completed courses can count toward a degree.

Other regulations

The course substitutes/overlaps among others the following basic courses in Business Administration: Marketing and organisation I, 2FE150, Business and Enterprise 2FE000, 2FE271, 2FE007, Business and Markets I 2FE778, Business and Markets I 2FE779, 2FE008, Business and Enterprise I 2FE015, Business and Enterprise II 2FE016, Markets and Organisations 2FE014, Business Enterprise, Networks and Technical Development 1TS010, Management, Organisation and Management Control 2FE820, 2FE824, Market Research 2FE821.