International Business and Marketing

15 credits

Syllabus, Bachelor's level, 2FE413

A revised version of the syllabus is available.
Education cycle
First cycle
Main field(s) of study and in-depth level
Business Studies G2F
Grading system
Fail (U), Pass (G), Pass with distinction (VG)
Finalised by
The Department Board, 19 February 2016
Responsible department
Department of Business Studies

General provisions

The course is offered within the Bachelor Program in Business and Economics and as a freestanding course.

Entry requirements

Completed 30 credits from basic courses (A-level) in business studies, and attended 30 credits intermediate courses (B-level) in business studies of which at least 15 credits must be completed.

Learning outcomes

The key objective of this course is to present a comprehensive overview of business challenges facing firms in a global context. Cutting edge theories and academic research in the topics of international business and marketing will be introduced and analysed, to provide a basis for improving practical skills and establishing an understanding concerning these topics.

Upon completing the course, the student will be able to:

  • analyse firms and markets in a global context
  • understand, communicate and discuss concepts and perspectives related to international business and marketing
  • use interdisciplinary insights and perspectives from international business and marketing theory, and critically reflect upon these
  • analyse the structures, behaviour and strategies of firms in a global context
  • understand the foundations for and use the acquired skills when implementing marketing research, marketing strategies and marketing tactics
  • understand and discuss ethical dilemmas of firms acting in a global market context.


The course covers issues in International Business and Marketing. Most firms today face a number challenges related to globalisation and the process towards increasingly interdependent markets, networks and flows of information and people worldwide. The course provides a deeper understanding of the role of relationships and networks in a global business setting. We will analyse problems and challenges related to firms’ progress and expansion in present markets, firms’ entrance into new markets, as well as the management of international business.


The course takes a problem‐based learning approach and it builds on central concepts within the framework of international business and marketing. A combination of lectures, seminars with student‐based activities, as well as problem‐based assignments and written reports will be used to develop the students’ insights. Students will work individually and in teams, and active participation is required. Practical insights will be provided by course elements such as guest lectures and cases.


Students will be assessed on basis of both individual and group assignments. The final grade is based on an assessment of all the parts of the examination. Grading criteria are presented in the study guide provided at the start of the course.

Grades will be given in accordance with the Swedish grading system. The grades VG (pass with distinction), G (pass) and U (fail) will be used.

Assignments and exams handed in late will not be graded. In addition, any remaining assignments and supplements must be completed and handed in by the deadline specified in the study guide. Otherwise the entire course (all assignments included) must be redone the next time the course is given, provided there is space in the course.

Uppsala University does not accept cheating and plagiarism. Suspected incidents of cheating or plagiarism are reported to the Disciplinary Committee of the University, which may issue a formal warning to the student or suspend the student from studies for a certain period.

NOTE: Only completed courses can count toward a degree.

Other directives

The course substitutes/overlaps among others Management of International business 2FE551, 2FE796, International Business 2FE404,Service Relationship Management 2FE405, 2FE602, Marketing of Services 2FE755, Market Strategy 2FE769, Marketing, Organisation and International Business 2FE429, 2FE426, 8FE426.