International Business and Marketing

15 credits

Syllabus, Bachelor's level, 2FE413

Education cycle
First cycle
Main field(s) of study and in-depth level
Business Studies G2F
Grading system
Fail (U), Pass (G), Pass with distinction (VG)
Finalised by
The Department Board, 7 February 2024
Responsible department
Department of Business Studies

General provisions

The course is offered within, e.g., the Bachelor's Programme in Business and Economics and as freestanding course, as part of Business Studies C.

Entry requirements

Completed 30 credits from basic courses (A-level) in business studies, and attended 30 credits intermediate courses (B-level) in business studies of which at least 15 credits must be completed.

Learning outcomes

The key objective of this course is to present a comprehensive overview of business challenges facing firms in a global context. Cutting edge theories and academic research in the topics of international business and marketing will be introduced and analysed, to provide a basis for improving practical skills and establishing an understanding concerning these topics.

Upon completing the course, the student will be able to:

  • analyse firms and markets in a global context
  • understand, communicate and discuss concepts and perspectives related to international business and marketing
  • use interdisciplinary insights and perspectives from international business and marketing theory, and critically reflect upon these
  • analyse the structures, behaviour and strategies of firms in a global context
  • understand the foundations for and use the acquired skills when implementing marketing research, marketing strategies and marketing tactics
  • understand and discuss ethical dilemmas of firms acting in a global market context.


The course covers issues in International Business and Marketing. Most firms today face a number challenges related to globalisation and the process towards increasingly interdependent markets, networks and flows of information and people worldwide. The course provides a deeper understanding of the role of relationships and networks in a global business setting. We will analyse problems and challenges related to firms' progress and expansion in present markets, firms' entrance into new markets, as well as the management of international business.


The course takes a problem‐based learning approach and it builds on central concepts within the framework of international business and marketing. A combination of lectures, seminars with student‐based activities, as well as problem‐based assignments and written reports will be used to develop the students' insights. Students will work individually and in teams, and active participation is required. Practical insights will be provided by course elements such as guest lectures and cases. The course is taught in English.


The student will get one single grade, equivalent to 15 credits.

Students will be assessed on basis of both individual and group assignments. The grade for the entire course is based on an assessment of all parts of the examination. Grading criteria are presented in the study guide that applies to the course section. The following grades will be used: VG (pass with distinction), G (pass) and U (fail). Examinations handed in late will not be assessed except under special circumstances. Any remaining supplemental work must be handed in by the deadline specified in the study guide.

For students who have not received a passing grade on the course the entire course (including all examinations) will have to be redone. This is only possible through re-registration during subsequent course sections.

If there are special reasons for doing so, an examiner may make an exception from the method of assessment indicated and allow a student to be assessed by another method. An example of special reasons might be a certificate regarding special pedagogical support from the University's disability coordinator.

Uppsala University does not accept cheating or plagiarism. Suspected incidents of cheating or plagiarism are reported to the Vice-Chancellor, which may issue a formal warning to the student or suspend the student from studies for a certain period.

NOTE: Only completed courses can count toward a degree.

Other directives

The course substitutes/overlaps among others International Business 2FE404,Service Relationship Management 2FE405, 2FE602, Marketing, Organisation and International Business 2FE426, 8FE426, Bachelor Course, Marketing, Organisation and International Business 2FE429, International Business 2FE226 and International Business and Marketing from a Swedish Perspective 2FE233.

​The course is read partially integrated with the bachelor's thesis course, but the main part of the thesis work takes place during the second half of the semester. The course International Business and Marketing is given during the first half of the semester.