General provisions

Establishment of Course Description

The Course Description is established by the Department of Business Studies by mandate of the Faculty of Social Sciences on 2005-06-13.

Level and Prerequisites

The course is offered as commissioned education to Industrial Management Institute , Tehran, Iran and the participants come from industrial enterprises in Iran. Prerequisite is a three year Bachelor degree with at least 180 ECTS.

Entry requirements

Prerequisite is a three year Bachelor's degree with at least 180 ECTS.

Aims

Course Objectives

The main aim of this course is to show managers how companies can handle different social, political and cultural structures in different countries and how they can develop their relations with firms in foreign markets.

Content

Course Contents

The course focuses on the behaviour of business firms in international markets. The fundamental question is how firms interact and manage their relationship with firms in their foreign markets. The matters of how firms penetrate, expand and/or maintain their business in the foreign markets is under focus. Aspects like the internationalisation process and internationalisation modes like exporting, joint venture, etc. are under the attention. Understanding of different internationalisation modes and their impact on the firms' behaviour can assist discussion on how firms act in their international market. In this vein international marketing is connected to how firms manage its own resources when aiming to penetrate or expand in foreign markets. The course will connect these aspects to the differences in political and socio-cultural factors. Managing this socio-political environment will further increase our knowledge on how firms act in different foreign markets.

Instruction

Teaching Approach

The teaching takes place in the form of lectures and seminars.

Assessment

Evaluation and Grading

Evaluation is made on the basis of a written exam and seminar assignments. Grades are "pass with distinction" (VG, ECTS: A-B) and "pass" (G, ECTS: C-E) on each part of the course. The grade for the whole course is a weighted average.