Toolkit – Shrove Tuesday (Fettisdagen)
Shrove Tuesday, or “Fettisdagen”, is rooted in the last celebratory feast before the Christian fasting period of lent where Swedes indulge on a cardamom flavoured bun filled with almond paste and whipped cream, also known as a semla. Nowadays you can enjoy a semla in many different shapes and forms from December into April. They are not difficult to bake, so give it a go and enjoy with fellow alumni and friends!
PURPOSE AND TARGET GROUPs
- Bring together alumni and friends for some delicious baked goods
- Recruit new members
Suggestions for target groups to invite
- Alumni association/Chapter members
- Alumni who have yet to join
- Family and friends
- Choose a date close to Fettisdagen. Because the date of Easter varies so does Shrove Tuesday but it will be in February or March. Gather alumni, friends and family and bake semlor together.
- Finish with a fika, and if you have semlor left give them away. Everyone loves a semla.
- Take photos and send us so we can share your baking-fest in our social media and inspire others to join.
A BRIEF HISTORY
Fettisdagen falls on the day immediately preceding Ash Wednesday each year, meaning that the date varies. In the old days, bakers would be fined if they sold semlor on any day except Fettisdagen. Thankfully, Swedes love this bun so much this has long been abolished. Not only can you now buy a semla any time from Christmas until late spring, but you can find many different varieties of semlor, everything from a semmel wrap to “summer semla” with strawberries.