Behörighetskrav

Behörig att registreras är den som följt både A-, B- nivåerna och som vid registreringstillfället har 20 p/30 hp avklarade från A-nivån och 15 p/22,5 hp avklarade från B-nivån.

Mål

The course objective is to introduce the students to international markets, international marketing and the management of international business. The relevance of this study area is shown by the rapid expansion of international business during the past decades. The growth of international trade has consistently exceeded growth in industrial output.

After completing the course, the student will be able to:

- describe the manifestations of international markets

- analyse of the various aspects in international marketing

- explain and analyse the management functions of international marketing

- describe and compare the strategy issues and choices available for managers in international marketing

- use methods relevant for conducting research in international marketing

Innehåll

The course introduces the international perspectives of marketing. The essence of the course is to reflect the realities of the international marketplace and how firms operating in these environments are gearing their marketing activities. The realities of the interplay between the firm and the various environmental forces are specifically addressed. This is done by presenting the political, cultural, technological, and financial dimensions and relating them to the firm and its product(s). The strategic organising of various international activities and operations are also addressed. Additionally, the students will carry out practical research about a firm and how they are positioned in a specific foreign market.

Undervisning

The course is taught in English. Teaching is organized as lectures and seminars. Course seminars and lectures are connected. Each week is organized around a theme and during this period the students are to complete specific tasks. The course is divided into two related sections. The first section has a wider purpose and aims to provide understanding of international marketing and follows the themes mentioned above. The second section concerns a deeper understanding of the subject by interrelating the empirical world to the models presented in the first part. It deals both with basic theoretical issues and marketing in different environments.

Examination

Grades will be given in accordance with the Swedish grading system and, for international students, the ECTS grading system. The following grades will be used: VG (passed with distinction), which corresponds to A or B in the ECTS grading system, G (passed), which corresponds to C, D or E, and U (failed) which corresponds to the ECTS grade F.

Course examination includes a written exam, equivalent to 4,5 ECTS credits, and seminar assignments, equivalent to 10.5 ECTS credits. The seminar assignments include:

- presentation and discussion of articles

- hand-in assignments

- a written report

Both the written exam and the seminar assignments are marked with the grades VG, G and U. To receive the final course grade G, the grade G is required for both the exam and seminar assignments. The final course grade VG is based on all the assessed assignments. More information is given in the course instruction.

In addition, any remaining assignments and supplements must be completed and handed in at least within two weeks after the end of the course otherwise this part of the examination (all assignments included) has to be redone the following semester, provided there is space in the course.

Övergångsbestämmelser

Kursen överlappar/ ersätter International Marketing 2FE753.