Marketing, Consumers and Companies B (uppdragsutbildning)
7,5 hp
Litteraturlista, Grundnivå, 8FE221
Det finns en senare version av litteraturlistan.
Huvudgrupp 1
Course litterature will be added in September.
- Selected readings: Department of Business StudiesObligatorisk
- Solomon, Michael R., Consumer behavior: buying, having, and being, 9 ed., Global ed., Boston, Mass., Pearson, cop. 2011Obligatorisk
* Obligatorisk