Service Relationship Management, fortsättningskurs C
7,5 hp
Litteraturlista, Grundnivå, 2FE405
Det finns en senare version av litteraturlistan.
Huvudgrupp 1
- Grönroos, Christian, Service management and marketing: customer management in service competition, 3rd ed., Chichester, West Sussex, England ; a Hoboken, NJ, John Wiley & Sons, c2007
- Service Relationship Management Reader, Department of Business Studies, Uppsala University