Huvudgrupp 1

• articles (Ballantyne, David and Richard J. Varey (2006) 'Creating Value-in-Use through Marketing Interaction: The Exchange Logic of Relating, Communicating and Knowing', Marketing Theory, Vol. 6, No. 3, pp. 335–348. Brown, Stephen (2007) 'Are We Nearly There Yet? On the Retro-Dominant Logic of Marketing', Marketing Theory, Vol. 7, No. 3, pp. 291–300. Grönroos, Christian (2006) 'Adopting a Service Logic for Marketing', Marketing Theory, Vol. 6, No. 3, pp. 317–333. Harker, Michael John and John Egan (2006) 'The Past, Present and Future of Relationship Marketing', Journal of Marketing Management, Vol. 22, No. 1/2, pp. 215–242. Lusch, Robert F. and Stephen L. Vargo (2006a) 'Service-Dominant Logic: Reactions, Reflections and Refinements', Marketing Theory, Vol. 6, No. 3, pp. 281–288. Lusch, Robert F. and Stephen L. Vargo (2006b) 'Service-Dominant Logic as a Foundation for a General Theory', in: Lusch, Robert F. and Stephen L. Vargo [Eds.] (2006) The Service- Dominant Logic of Marketing, Armonk, NY: M. E. Sharpe, pp. 406–420. Sawhney, Mohanbir (2006) 'Going Beyond the Product - Defining, Designing and Delivering Customer Solutions', in: Lusch, Robert F. and Stephen L. Vargo [Eds.] (2006) The Service- Dominant Logic of Marketing, Armonk, NY: M. E. Sharpe, pp. 365–380. Vargo, Stephen L. and Robert F. Lusch (2004a) 'Evolving to a New Dominant Logic for Marketing', Journal of Marketing, Vol. 68, No. 1, pp. 1–17. Vargo, Stephen L. and Robert F. Lusch (2004b) 'The Four Service Marketing Myths - Remnants of a Goods-Based, Manufacturing Model', Journal of Service Research, Volume 6, No. 4, pp 324–335. Vargo, Stephen L. and Fred W. Morgan (2005) 'Services in Society and Academic Thought: An Historical Analysis', Journal of Macromarketing, Vol. 25, No. 1, pp. 42–53.)