International Business and Marketing
15 credits
Reading list, Bachelor's level, 2FE413
A revised version of the reading list is available.
Main group 1
- Hollensen, Svend, Global marketing, 6. ed., Boston, Massachusetts, Pearson, 2014Compulsory
- Saunders, Mark; Lewis, Philip; Thornhill, Adrian., Research methods for business students, 6. ed., Harlow, Pearson, 2012Compulsory
- Articles, will be announced in the course information, Department of Business StudiesCompulsory
* Compulsory