Huvudgrupp 1

• Hollensen, Svend, Global marketing, 6. ed., Boston, Massachusetts, Pearson, 2014Obligatorisk*
• Saunders, Mark; Lewis, Philip; Thornhill, Adrian., Research methods for business students, 6. ed., Harlow, Pearson, 2012Obligatorisk*
• Articles, will be announced in the course information, Department of Business StudiesObligatorisk*

* Obligatorisk