Leon Caesarius
Senior Lecturer/Associate Professor at Department of Business Studies; Professors, teachers, researchers
- Telephone:
- +46 18 471 13 64
- E-mail:
- Leon.Caesarius@fek.uu.se
- Visiting address:
- Ekonomikum
Kyrkogårdsgatan 10, ingång C
751 20 UPPSALA - Postal address:
- Box 513
751 20 UPPSALA
- Academic merits:
- PhD, Excellent Teacher
Short presentation
Leon Michael Caesarius is assistant professor at Uppsala University's Department of Business Studies where he teaches marketing management, knowledge management, management accounting and is thesis supervisor. He was awarded his PhD in business administration on a thesis that investigated the role and use of information technology for knowledge development purposes.
Keywords
- marketingresearchgroup
Biography
Research Focus
Leon's research focuses on understanding the organizational implications of the management of knowledge (particularly service organizations) and the role and use of information technology solutions in such endeavours. Leon's current research centres on understanding how organization go about developing knowledge through close collaboration with customers and how that knowledge is recombined and integrated internally to produce new products (goods or services). Leon's research also includes aspects of how organizations develop and use information technology-based systems (i.e. ERP-systems, CRM-systems, KM-systems) to manage information and knowledge as well as methods by which organizations engage in close collaboration with customers in order to gain information.
Leon has received two Best Paper Awards in international conferences. He was a visiting scholar at Stanford University during 2006-2007 and has been member of the board of the Swedish Research School in Management and Information Technology since its initiation until 2002. In 2008 he received the Oscar Sillén Award for Best Swedish Dissertation of the year. In 2009 he was awarded the Wallander Scholarship, a post/doctoral fellowship intended to fund outstanding young researchers’ continuous work. During 2009 he acted as coordinator of the IT-forum, an interdisciplinary meeting poing for researchers interested in the implications of IT in organizations. In 2010 he was awarded Uppsala University’s Pedagogic Prize for excellence in teaching. He is currently assistant supervisor in three PhD projects. He is also in charge of the Department's Alumni Association and as of 2012 the Editor-in-Chief of Mercury Magazine, the Department's English-language official magazine.
Expert Areas
Leon’s main areas of expertise are marketing management in particular service and relationship management, business relationship management and knowledge management.
Reviewer positions
Leon is currently reviewing for the Journal of Information Technology and for the European Journal of Information Systems

Publications
Selection of publications
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Part of Management and information technology, p. 224, Routledge, 2012
-
The quest to make sense of information: A research commentary
2011
-
Towards the development of knowledge-based marketing: how the new market space reshapes marketing
2011
-
2008
-
Analysing Service Recovery in an IT-based Service Setting
Part of Studies in Business Networks: Some Thoughts on IT and Internationalization, p. 137-153, Mälardalens högskola, Ekonomihögskolan, 2005
-
Part of The E-Business Review, p. 83-86, 2005
-
Part of Paper presented at the 5th European Conference on Organization Knowledge, Learning and Capabilities, Innsbruck, Austria, April, 2004 (revised version), 2004
-
New Service Development Through IT-based Knowledge Generation
2004
-
Service Recovery Embeddedness in Internet-based Service Systems
2002
-
Endogenic Value Creation Through Knowledge Acquisition
Part of Paper presented at the IMP Conference, Oslo, Norway 2001, refined presented in the (proceedings of) the Göran Collert Foundation – First Conference in Banking, 2001, Stockholm, Sweden, 2001
-
Adding Value Through Customization in Internet-based Service
2001
-
The Long-Term Effect of Relationship Development on Loyalty
2000
Recent publications
-
Big data marketing: Context and Affordances
Part of The SAGE Handbook of Digital Marketing, p. 68-80, Sage Publications, 2022
-
Searching for big data: How incumbents explore a possible adoption of big data technologies
Part of Scandinavian Journal of Management, p. 129-140, 2018
-
Kunskapsbaserad marknadsföring
Studentlitteratur AB, 2016
-
MOOCs - Massive Open Online Courses
Part of Mercury Magazine, p. 52-59, 2014
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Part of Mercury Magazine, p. 24-25, 2014
All publications
Articles in journal
-
Searching for big data: How incumbents explore a possible adoption of big data technologies
Part of Scandinavian Journal of Management, p. 129-140, 2018
-
MOOCs - Massive Open Online Courses
Part of Mercury Magazine, p. 52-59, 2014
-
Part of Mercury Magazine, p. 24-25, 2014
-
Limitless: On Pills, Big Data and the Quest to Make the Invisible Visible
Part of Mercury Magazine, p. 20-21, 2013
-
In the Head of A Successful Entrepreneur
Part of Mercury Magazine, p. 16-17, 2013
-
Consultants at Work: Insight Into the Consulting Industry
Part of Mercury Magazine, p. 28-37, 2013
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The Democratization of Market Communication
Part of Mercury Magazine, p. 42-45, 2012
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Bringing Business Back to Business Education
Part of Mercury Magazine, p. 8-11, 2012
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Part of Mercury Magazine, p. 32-38, 2012
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Part of Mercury Magazine, p. 18-19, 2012
Books
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Kunskapsbaserad marknadsföring
Studentlitteratur AB, 2016
Chapters in book
-
Big data marketing: Context and Affordances
Part of The SAGE Handbook of Digital Marketing, p. 68-80, Sage Publications, 2022
-
Part of Marknadsföring, p. 23-35, Studentlitteratur, 2013
-
Part of Management and information technology, p. 224, Routledge, 2012
-
Analysing Service Recovery in an IT-based Service Setting
Part of Studies in Business Networks: Some Thoughts on IT and Internationalization, p. 137-153, Mälardalens högskola, Ekonomihögskolan, 2005
Collections (editor)
-
Analyzing Prime: 30 Analyses of the Firm From Business Strategy Real-Life 2011
Företagsekonomiska institutionen, 2012
Conference papers
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The scientification of marketing
Part of 22nd Nordic Academy of management conference, 2013
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You trust what you know Word-of-mouth and interactive marketing in services
Part of 22nd Nordic Academy of Management, 2013
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Developing Innovative Services Based on Big Data: The Case of Go:Smart
2013
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Use of Social Media in Marketing Educational Services
Part of Innovative Service Perspectives, 2012
-
The quest to make sense of information: A research commentary
2011
-
Towards the development of knowledge-based marketing: how the new market space reshapes marketing
2011
-
Part of The E-Business Review, p. 83-86, 2005
-
Part of Paper presented at the 5th European Conference on Organization Knowledge, Learning and Capabilities, Innsbruck, Austria, April, 2004 (revised version), 2004
-
New Service Development Through IT-based Knowledge Generation
2004
-
Automate and Informate: Analysing the Duality of Information Technology
2003
-
Service Recovery Embeddedness in Internet-based Service Systems
2002
-
Endogenic Value Creation Through Knowledge Acquisition
Part of Paper presented at the IMP Conference, Oslo, Norway 2001, refined presented in the (proceedings of) the Göran Collert Foundation – First Conference in Banking, 2001, Stockholm, Sweden, 2001
-
Adding Value Through Customization in Internet-based Service
2001
-
The Long-Term Effect of Relationship Development on Loyalty
2000