Leon Caesarius
Senior Lecturer/Associate Professor at Department of Business Studies; Professors, teachers, researchers
- Telephone:
- +46 18 471 13 64
- E-mail:
- Leon.Caesarius@fek.uu.se
- Visiting address:
- Ekonomikum
Kyrkogårdsgatan 10, ingång C
751 20 UPPSALA - Postal address:
- Box 513
751 20 UPPSALA
- Academic merits:
- PhD, Excellent Teacher
Short presentation
Leon Michael Caesarius is assistant professor at Uppsala University's Department of Business Studies where he teaches marketing management, knowledge management, management accounting and is thesis supervisor. He was awarded his PhD in business administration on a thesis that investigated the role and use of information technology for knowledge development purposes.
Biography
Research Focus
Leon's research focuses on understanding the organizational implications of the management of knowledge (particularly service organizations) and the role and use of information technology solutions in such endeavours. Leon's current research centres on understanding how organization go about developing knowledge through close collaboration with customers and how that knowledge is recombined and integrated internally to produce new products (goods or services). Leon's research also includes aspects of how organizations develop and use information technology-based systems (i.e. ERP-systems, CRM-systems, KM-systems) to manage information and knowledge as well as methods by which organizations engage in close collaboration with customers in order to gain information.
Leon has received two Best Paper Awards in international conferences. He was a visiting scholar at Stanford University during 2006-2007 and has been member of the board of the Swedish Research School in Management and Information Technology since its initiation until 2002. In 2008 he received the Oscar Sillén Award for Best Swedish Dissertation of the year. In 2009 he was awarded the Wallander Scholarship, a post/doctoral fellowship intended to fund outstanding young researchers’ continuous work. During 2009 he acted as coordinator of the IT-forum, an interdisciplinary meeting poing for researchers interested in the implications of IT in organizations. In 2010 he was awarded Uppsala University’s Pedagogic Prize for excellence in teaching. He is currently assistant supervisor in three PhD projects. He is also in charge of the Department's Alumni Association and as of 2012 the Editor-in-Chief of Mercury Magazine, the Department's English-language official magazine.
Expert Areas
Leon’s main areas of expertise are marketing management in particular service and relationship management, business relationship management and knowledge management.
Reviewer positions
Leon is currently reviewing for the Journal of Information Technology and for the European Journal of Information Systems

Publications
Selection of publications
Part of Management and information technology, p. 224, Routledge, 2012
The quest to make sense of information: A research commentary
2011
Towards the development of knowledge-based marketing: how the new market space reshapes marketing
2011
2008
Analysing Service Recovery in an IT-based Service Setting
Part of Studies in Business Networks: Some Thoughts on IT and Internationalization, p. 137-153, Mälardalens högskola, Ekonomihögskolan, 2005
Part of The E-Business Review, p. 83-86, 2005
Part of Paper presented at the 5th European Conference on Organization Knowledge, Learning and Capabilities, Innsbruck, Austria, April, 2004 (revised version), 2004
New Service Development Through IT-based Knowledge Generation
2004
Service Recovery Embeddedness in Internet-based Service Systems
2002
Endogenic Value Creation Through Knowledge Acquisition
Part of Paper presented at the IMP Conference, Oslo, Norway 2001, refined presented in the (proceedings of) the Göran Collert Foundation – First Conference in Banking, 2001, Stockholm, Sweden, 2001
Adding Value Through Customization in Internet-based Service
2001
The Long-Term Effect of Relationship Development on Loyalty
2000
Recent publications
Big data marketing: Context and Affordances
Part of The SAGE Handbook of Digital Marketing, p. 68-80, Sage Publications, 2022
Searching for big data: How incumbents explore a possible adoption of big data technologies
Part of Scandinavian Journal of Management, p. 129-140, 2018
Kunskapsbaserad marknadsföring
Studentlitteratur AB, 2016
MOOCs - Massive Open Online Courses
Part of Mercury Magazine, p. 52-59, 2014
Part of Mercury Magazine, p. 24-25, 2014
All publications
Articles in journal
Searching for big data: How incumbents explore a possible adoption of big data technologies
Part of Scandinavian Journal of Management, p. 129-140, 2018
MOOCs - Massive Open Online Courses
Part of Mercury Magazine, p. 52-59, 2014
Part of Mercury Magazine, p. 24-25, 2014
Limitless: On Pills, Big Data and the Quest to Make the Invisible Visible
Part of Mercury Magazine, p. 20-21, 2013
In the Head of A Successful Entrepreneur
Part of Mercury Magazine, p. 16-17, 2013
Consultants at Work: Insight Into the Consulting Industry
Part of Mercury Magazine, p. 28-37, 2013
The Democratization of Market Communication
Part of Mercury Magazine, p. 42-45, 2012
Bringing Business Back to Business Education
Part of Mercury Magazine, p. 8-11, 2012
Part of Mercury Magazine, p. 32-38, 2012
Part of Mercury Magazine, p. 18-19, 2012
Books
Kunskapsbaserad marknadsföring
Studentlitteratur AB, 2016
Chapters in book
Big data marketing: Context and Affordances
Part of The SAGE Handbook of Digital Marketing, p. 68-80, Sage Publications, 2022
Part of Marknadsföring, p. 23-35, Studentlitteratur, 2013
Part of Management and information technology, p. 224, Routledge, 2012
Analysing Service Recovery in an IT-based Service Setting
Part of Studies in Business Networks: Some Thoughts on IT and Internationalization, p. 137-153, Mälardalens högskola, Ekonomihögskolan, 2005
Collections (editor)
Analyzing Prime: 30 Analyses of the Firm From Business Strategy Real-Life 2011
Företagsekonomiska institutionen, 2012
Conference papers
The scientification of marketing
Part of 22nd Nordic Academy of management conference, 2013
You trust what you know Word-of-mouth and interactive marketing in services
Part of 22nd Nordic Academy of Management, 2013
Developing Innovative Services Based on Big Data: The Case of Go:Smart
2013
Use of Social Media in Marketing Educational Services
Part of Innovative Service Perspectives, 2012
The quest to make sense of information: A research commentary
2011
Towards the development of knowledge-based marketing: how the new market space reshapes marketing
2011
Part of The E-Business Review, p. 83-86, 2005
Part of Paper presented at the 5th European Conference on Organization Knowledge, Learning and Capabilities, Innsbruck, Austria, April, 2004 (revised version), 2004
New Service Development Through IT-based Knowledge Generation
2004
Automate and Informate: Analysing the Duality of Information Technology
2003
Service Recovery Embeddedness in Internet-based Service Systems
2002
Endogenic Value Creation Through Knowledge Acquisition
Part of Paper presented at the IMP Conference, Oslo, Norway 2001, refined presented in the (proceedings of) the Göran Collert Foundation – First Conference in Banking, 2001, Stockholm, Sweden, 2001
Adding Value Through Customization in Internet-based Service
2001
The Long-Term Effect of Relationship Development on Loyalty
2000