Leon Caesarius
Senior Lecturer/Associate Professor at Department of Business Studies; Professors, teachers, researchers
- Telephone:
- +46 18 471 13 64
- E-mail:
- Leon.Caesarius@fek.uu.se
- Visiting address:
- Ekonomikum
Kyrkogårdsgatan 10, ingång C
751 20 UPPSALA - Postal address:
- Box 513
751 20 UPPSALA
- Academic merits:
- PhD, Excellent Teacher
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Short presentation
Leon Michael Caesarius is assistant professor at Uppsala University's Department of Business Studies where he teaches marketing management, knowledge management, management accounting and is thesis supervisor. He was awarded his PhD in business administration on a thesis that investigated the role and use of information technology for knowledge development purposes.
Biography
Research Focus
Leon's research focuses on understanding the organizational implications of the management of knowledge (particularly service organizations) and the role and use of information technology solutions in such endeavours. Leon's current research centres on understanding how organization go about developing knowledge through close collaboration with customers and how that knowledge is recombined and integrated internally to produce new products (goods or services). Leon's research also includes aspects of how organizations develop and use information technology-based systems (i.e. ERP-systems, CRM-systems, KM-systems) to manage information and knowledge as well as methods by which organizations engage in close collaboration with customers in order to gain information.
Leon has received two Best Paper Awards in international conferences. He was a visiting scholar at Stanford University during 2006-2007 and has been member of the board of the Swedish Research School in Management and Information Technology since its initiation until 2002. In 2008 he received the Oscar Sillén Award for Best Swedish Dissertation of the year. In 2009 he was awarded the Wallander Scholarship, a post/doctoral fellowship intended to fund outstanding young researchers’ continuous work. During 2009 he acted as coordinator of the IT-forum, an interdisciplinary meeting poing for researchers interested in the implications of IT in organizations. In 2010 he was awarded Uppsala University’s Pedagogic Prize for excellence in teaching. He is currently assistant supervisor in three PhD projects. He is also in charge of the Department's Alumni Association and as of 2012 the Editor-in-Chief of Mercury Magazine, the Department's English-language official magazine.
Expert Areas
Leon’s main areas of expertise are marketing management in particular service and relationship management, business relationship management and knowledge management.
Reviewer positions
Leon is currently reviewing for the Journal of Information Technology and for the European Journal of Information Systems
Publications
Selection of publications
- Expanding the knowledge structure of firms (2012)
- Towards the development of knowledge-based marketing (2011)
- The quest to make sense of information (2011)
- In search of known unknowns (2008)
- Strategic Choices in It-enabled Occasions of Knowledge Acquisition (2005)
- Analysing Service Recovery in an IT-based Service Setting (2005)
- New Service Development Through IT-based Knowledge Generation (2004)
- On the Duality of Information Technology: Understanding the Connection Between "Automate" and "Informate" (2004)
- Service Recovery Embeddedness in Internet-based Service Systems (2002)
- Endogenic Value Creation Through Knowledge Acquisition (2001)
- Adding Value Through Customization in Internet-based Service (2001)
- The Long-Term Effect of Relationship Development on Loyalty (2000)
Recent publications
- Big data marketing (2022)
- Searching for big data (2018)
- Kunskapsbaserad marknadsföring (2016)
- Scientification in Sports (2014)
- MOOCs - Massive Open Online Courses (2014)
All publications
Articles
- Searching for big data (2018)
- Scientification in Sports (2014)
- MOOCs - Massive Open Online Courses (2014)
- In the Head of A Successful Entrepreneur (2013)
- Limitless: On Pills, Big Data and the Quest to Make the Invisible Visible (2013)
- Consultants at Work (2013)
- One Year Later (2012)
- Faces of Information (2012)
- Bringing Business Back to Business Education (2012)
- The Democratization of Market Communication (2012)
Books
Chapters
- Big data marketing (2022)
- Marknadsföring och Nya Medier (2013)
- Expanding the knowledge structure of firms (2012)
- Analysing Service Recovery in an IT-based Service Setting (2005)
Conferences
- You trust what you know Word-of-mouth and interactive marketing in services (2013)
- The scientification of marketing (2013)
- Developing Innovative Services Based on Big Data (2013)
- Use of Social Media in Marketing Educational Services (2012)
- Towards the development of knowledge-based marketing (2011)
- The quest to make sense of information (2011)
- Strategic Choices in It-enabled Occasions of Knowledge Acquisition (2005)
- New Service Development Through IT-based Knowledge Generation (2004)
- On the Duality of Information Technology: Understanding the Connection Between "Automate" and "Informate" (2004)
- Automate and Informate: Analysing the Duality of Information Technology (2003)
- Service Recovery Embeddedness in Internet-based Service Systems (2002)
- Endogenic Value Creation Through Knowledge Acquisition (2001)
- Adding Value Through Customization in Internet-based Service (2001)
- The Long-Term Effect of Relationship Development on Loyalty (2000)