Narcis Bassols Gardella
Lecturer at Department of Civil and Industrial Engineering; Quality Science
- Telephone:
- +46 498 10 83 86
- Mobile phone:
- +46 73 469 77 03
- E-mail:
- narcis.bassols@angstrom.uu.se
- Visiting address:
- Cramérgatan 3
621 57 Visby - Postal address:
- Uppsala universitet, Campus Gotland
621 67 Visby
- ORCID:
- 0000-0001-5769-5323
Short presentation
Lecturer and researcher in Sustainable Destination Development. Previous teaching about destination management. Research about the production, management and consumption of places, especially urban environments, and how to make them more sustainable and socially fair. I am also the manager of the masters course in Sustainable Destination Development at Campus Gotland. I envision the university as a highly cooperative institution, between students and teachers, and society at large.
Keywords
- urban planning
- sustainable destination development
- place branding
- sustainability in practice
- tourism businesses
- tourism
Biography
Born and largely brought up in rural Catalonia. Educational and professional backgrounds in Germany, UK, Spain and Latin America. I am a seasoned professional with a broad experience in tourism/hospitality and export. I was some fifteen years active as an export salesman, looking for new markets but also for fair trade-offs and long-term relationships with the customers. I moved on to hospitality and tourism, first as a restaurant manager. For the last ten years, I’ve been a lecturer and researcher in tourism and hospitality, a task which I accomplish with dedication and passion. I am keen about teaching undergrads and helping them to find their way in life. I am also keen about teaching to postgrads or lifelong learning students, so as to give them new visions about their professional endeavours. Research is to me more of a vocation than a duty and I love the challenge of publishing but also love helping colleagues and students to become better researchers via co-authorships, peer review or supervisions. Finally, I like being in touch with the industry and the government, helping companies and territories to become more competitive through research projects, lifelong learning and consultancy. Speaking six languages, I am a real team player. Multiculturally-minded, a passion of mine is getting people to meet and cooperate with each other so as to build a better world.
Research
(Urban) Tourism is a multidisciplinary domain, and currently needed of sustainable proposals, so my research has touched upon different subjects related to the destination cycle at large (production, management/branding and consumption of places). The final goal is analyzing to put forth proposals to make these processes more sustainable and fair. A cross-sectoral view of places and territories is central to their sustainability, social equality and competitiveness, therefore my research has taken on the view of the public sector, the for-profit companies, the residents and the visitors to destinations.
My frameworks are mainly critical geography and sociology (Santos, Panosso, Carrión, García-Canclini, Leff), tourism geographies (Wall, Page) and the evolution of destinations (Russo, Anton, Richards, Butler, Chadefaud).
I've worked with both qualitative and quantitative methods (though the former are more attractive to me) and my field cases are from Latin America, mainly Colombia. Speaking of cases, I am a firm advocate for case studies and case-based research (Yin, Stake) as a means to connect research to the community's needs as well as for the students to understand complex situations or processes.

Publications
Selection of publications
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Do Visitors Visit What the Tours Industry Supplies?: Sightseeing Tours Versus First-timers' Photos
Part of Tourism Planning & Development, p. 416-437, 2024
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Part of Journal of Urban Culture Research, p. 184-201, 2024
- DOI for Adaptive Reuse as a Tool for Sustainable Urban Development: The Case Study of Singapore, Southeast Asia
- Download full text (pdf) of Adaptive Reuse as a Tool for Sustainable Urban Development: The Case Study of Singapore, Southeast Asia
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Part of Journal of Place Management and Development, p. 325-344, 2024
- DOI for Place attributes and company names: an empirical and conceptual study into public branding and business strategies
- Download full text (pdf) of Place attributes and company names: an empirical and conceptual study into public branding and business strategies
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Part of Historia, p. 321-354, 2023
- DOI for Racial segregation and urban planning in Latin America: a historiographical study of contemporary Cartagena, Colombia
- Download full text (pdf) of Racial segregation and urban planning in Latin America: a historiographical study of contemporary Cartagena, Colombia
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Part of Service Business, p. 57-75, 2021
Recent publications
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Entrepreneurs in Circular Economy: On Motivations, Regulations, Markets and Funding
Part of Circular Economy and Sustainability, 2026
- DOI for Entrepreneurs in Circular Economy: On Motivations, Regulations, Markets and Funding
- Download full text (pdf) of Entrepreneurs in Circular Economy: On Motivations, Regulations, Markets and Funding
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Growing tea and welcoming tourists?: Community legitimacy and change at a World Heritage landscape
Part of Tourism Geographies, p. 795-816, 2026
- DOI for Growing tea and welcoming tourists?: Community legitimacy and change at a World Heritage landscape
- Download full text (pdf) of Growing tea and welcoming tourists?: Community legitimacy and change at a World Heritage landscape
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Part of Nordic Journal of Comparative and International Education, p. 1-19, 2026
- DOI for Research-based teaching and learning: Proposals to engage university students with science and their transfer to the Nordic context
- Download full text (pdf) of Research-based teaching and learning: Proposals to engage university students with science and their transfer to the Nordic context
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Tourism and Communities: Nordic Perspectives
Routledge, 2026
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Thinking heritage places in Latin America: frameworks and reflections on historic urban areas
Part of Journal of Heritage Tourism, p. 155-170, 2025
- DOI for Thinking heritage places in Latin America: frameworks and reflections on historic urban areas
- Download full text (pdf) of Thinking heritage places in Latin America: frameworks and reflections on historic urban areas
All publications
Articles in journal
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Entrepreneurs in Circular Economy: On Motivations, Regulations, Markets and Funding
Part of Circular Economy and Sustainability, 2026
- DOI for Entrepreneurs in Circular Economy: On Motivations, Regulations, Markets and Funding
- Download full text (pdf) of Entrepreneurs in Circular Economy: On Motivations, Regulations, Markets and Funding
-
Growing tea and welcoming tourists?: Community legitimacy and change at a World Heritage landscape
Part of Tourism Geographies, p. 795-816, 2026
- DOI for Growing tea and welcoming tourists?: Community legitimacy and change at a World Heritage landscape
- Download full text (pdf) of Growing tea and welcoming tourists?: Community legitimacy and change at a World Heritage landscape
-
Part of Nordic Journal of Comparative and International Education, p. 1-19, 2026
- DOI for Research-based teaching and learning: Proposals to engage university students with science and their transfer to the Nordic context
- Download full text (pdf) of Research-based teaching and learning: Proposals to engage university students with science and their transfer to the Nordic context
-
Thinking heritage places in Latin America: frameworks and reflections on historic urban areas
Part of Journal of Heritage Tourism, p. 155-170, 2025
- DOI for Thinking heritage places in Latin America: frameworks and reflections on historic urban areas
- Download full text (pdf) of Thinking heritage places in Latin America: frameworks and reflections on historic urban areas
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Ready for Communitarian Tourism?: ‘Visiting’ Indigenous People in Colombia, South America
Part of PASOS, p. 1253-1265, 2025
- DOI for Ready for Communitarian Tourism?: ‘Visiting’ Indigenous People in Colombia, South America
- Download full text (pdf) of Ready for Communitarian Tourism?: ‘Visiting’ Indigenous People in Colombia, South America
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Part of Revista Iberoamericana de Turismo, p. 134-147, 2025
- DOI for Turismo en tensión: los desafíos de la transición hacia la paz en las regiones de Colombia: Tourism under tension: transitional challenges towards peace in Colombia's regions
- Download full text (pdf) of Turismo en tensión: los desafíos de la transición hacia la paz en las regiones de Colombia: Tourism under tension: transitional challenges towards peace in Colombia's regions
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Scientific Tourism Leveraging Resilience: An Initiative on Providence and Ketlina Islands, Colombia
Part of Tourism Cases, 2025
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Looking Behind the Stage in a Beach Paradise: Taganga, Colombia
Part of CABI Tourism Cases, 2024
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Do Visitors Visit What the Tours Industry Supplies?: Sightseeing Tours Versus First-timers' Photos
Part of Tourism Planning & Development, p. 416-437, 2024
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Part of Journal of Urban Culture Research, p. 184-201, 2024
- DOI for Adaptive Reuse as a Tool for Sustainable Urban Development: The Case Study of Singapore, Southeast Asia
- Download full text (pdf) of Adaptive Reuse as a Tool for Sustainable Urban Development: The Case Study of Singapore, Southeast Asia
-
Part of Journal of Place Management and Development, p. 325-344, 2024
- DOI for Place attributes and company names: an empirical and conceptual study into public branding and business strategies
- Download full text (pdf) of Place attributes and company names: an empirical and conceptual study into public branding and business strategies
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Part of Tourism Cases, 2023
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Part of Tourism Cases, 2023
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Part of Planning Perspectives, p. 397-420, 2023
- DOI for Military or trade port cities?: About the form and function of the Hispanic colonial cities in Latin America and the Caribbean
- Download full text (pdf) of Military or trade port cities?: About the form and function of the Hispanic colonial cities in Latin America and the Caribbean
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Part of Historia, p. 321-354, 2023
- DOI for Racial segregation and urban planning in Latin America: a historiographical study of contemporary Cartagena, Colombia
- Download full text (pdf) of Racial segregation and urban planning in Latin America: a historiographical study of contemporary Cartagena, Colombia
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Part of Tourism Cases, 2023
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Community-based tourism and destination competitiveness: bridging the gap
Part of Enlightening Tourism, p. 145-176, 2022
- DOI for Community-based tourism and destination competitiveness: bridging the gap
- Download full text (pdf) of Community-based tourism and destination competitiveness: bridging the gap
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Part of Service Business, p. 57-75, 2021
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Part of Investigaciones Turísticas, p. 121-147, 2021
- DOI for Preferencias de los turistas en hoteles y destinos: una aproximación desde el análisis de contenido y los árboles de decisión: [Tourist preferences in hotels and destinations: an approach based on content analysis and decision trees]
- Download full text (pdf) of Preferencias de los turistas en hoteles y destinos: una aproximación desde el análisis de contenido y los árboles de decisión: [Tourist preferences in hotels and destinations: an approach based on content analysis and decision trees]
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Part of Tourism and Hospitality Research, p. 169-182, 2021
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Part of EURE (Santiago. Impresa), p. 47-64, 2020
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Part of Journal of Place Management and Development, p. 347-363, 2020
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Promoting tourism education in elementary and secondary schools: An experience from Colombia
Part of Journal of Hospitality, Leisure, Sport & Tourism Education, 2020
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Part of Revista Iberoamericana de Turismo, p. 3-24, 2020
- DOI for Valorando la cultura inmaterial del municipio de Villavicencio (Meta – Colombia) como posible fuente de diversificación turística: [Valuing the immaterial culture of the municipality of Villavicencio, Colombia, as a possible asset for tourist diversification]
- Download full text (pdf) of Valorando la cultura inmaterial del municipio de Villavicencio (Meta – Colombia) como posible fuente de diversificación turística: [Valuing the immaterial culture of the municipality of Villavicencio, Colombia, as a possible asset for tourist diversification]
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Evolving Iconization and Destination Building: The Example of Cartagena, Colombia
Part of Tourism Planning & Development, p. 334-352, 2019
- DOI for Evolving Iconization and Destination Building: The Example of Cartagena, Colombia
- Download full text (pdf) of Evolving Iconization and Destination Building: The Example of Cartagena, Colombia
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Part of Estudios Fronterizos, p. 131-149, 2017
- DOI for Borders in Europe: from history to everyday life: [Fronteras europeas: De lo histórico a lo cotidiano]
- Download full text (pdf) of Borders in Europe: from history to everyday life: [Fronteras europeas: De lo histórico a lo cotidiano]
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Branding and promoting a country amidst a long-term conflict: The case of Colombia
Part of Journal of Destination Marketing & Management, p. 314-324, 2016
Collections (editor)
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Tourism and Communities: Nordic Perspectives
Routledge, 2026
Conference papers
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Part of 7th Annual Conference of the International Place Branding Association (IPBA), p. 49-49, 2023
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Part of 31st Nordic Symposium on Tourism and Hospitality Research, p. 389-392, 2023
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Destination's Image: DMO vs Local Tours Industry in Cartagena, Colombia
Part of ATLAS Latin America Conference 2022, p. 4-7, 2022
Monograph doctoral thesis
Reports
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2023