Mikael Gidhagen

Senior Lecturer/Associate Professor at Department of Business Studies; Professors, teachers, researchers

Telephone:
+46 18 471 13 97
E-mail:
Mikael.Gidhagen@fek.uu.se
Visiting address:
Ekonomikum
Kyrkogårdsgatan 10, ingång C
751 20 UPPSALA
Postal address:
Box 513
751 20 UPPSALA

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Academic merits:
PhD, Docent, Excellent Teacher

Short presentation

Mikael Gidhagen is an associate professor at Uppsala University's Department of Business Studies where he teaches marketing at all levels. Mikael's primary research focus concerns marketing, business relationships, resources and value creation from a service logic perspective.

Keywords

  • marketing
  • resources
  • service logic
  • financial services
  • business relationships
  • service-dominant logic
  • service marketing
  • relationship management
  • value creation

Biography

Expert Areas

Mikael’s main areas of expertise are service logic and service management, financial services and business relationship management.

Merits and Consultancy

Mikael was the appointed Director of Executive Education at the Department of Business Studies 2015-2020. He has also held a position as a guest lecturer in marketing at Adelaide University, Australia. Mikael’s knowledge and expertise have come to use in a number of short-term consultancy services for e.g. Ericsson AB, Ekonomistyrningsverket, Arbetsförmedlingen, The City of Uppsala, Attendo, IPF and Svenska Försäkringsföreningen, most of them being in the format of one-day seminars.

Research

Research Focus

Mikael's primary research interests concern marketing, business relationships and value creation from a service logic perspective. His dissertation focused on critical business episodes and their impact on business relationship development in a financial services setting. Mikael’s ongoing research projects consider customer/actor engagement, and the changing roles of actors (e.g., individuals and firms) in value creation; aspects of resources becoming; reactivating relationships and resuming business; and spatio-temporal aspects of factors affecting tourist behaviour and destination engagement.

The latter project is part of the EU-funded INCULTUM project “Visiting the margins: innovative cultural tourism in European peripheries”, through the Swedish pilot 10: “Escape into the archipelago landscape”. INCULTUM

Publications

Mikael has published in Journal of Strategic Marketing, Managing Service Quality, Industrial Marketing Management, International Journal of Bank Marketing, Journal of Professional Services Marketing, Journal of Customer Service in Marketing & Management, Nordisk Försäkringstidskrift, and in several book chapters and conference proceedings.

Reviewer Position

Mikael is a regular reviewer of several academic journals and books in marketing.

Mikael Gidhagen

Publications

Selection of publications

Recent publications

All publications

Articles in journal

Chapters in book

Comprehensive doctoral thesis

Conference papers

Reports

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