Sabine Gebert Persson
Senior Lecturer/Associate Professor at Department of Business Studies; Professors, teachers, researchers
- Telephone:
- +46 18 471 27 69
- E-mail:
- sabine.gebert-persson@fek.uu.se
- Visiting address:
- Ekonomikum
Kyrkogårdsgatan 10, ingång C
751 20 UPPSALA - Postal address:
- Box 513
751 20 UPPSALA
- Academic merits:
- PhD, Docent
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Short presentation
My name is Sabine Gebert Persson and I am an associate professor in marketing at the Department for Business Studies where I do research within marketing and am teaching at bachelor and master level. I am also program coordinator for the master program in Business and Management. I have a strong research interest in B2B-relationships and legitimacy as well as consumer behaviour.
Research
- Sustainable visits - between the map and the tourists reality. The research project takes place within the growth program Sustainable Gotland, where major financiers are Region Gotland and Tillväxtverket, and with support from Uppsala University. For more information about the project, follow this link Hållbara Gotland . (in Swedish). We who participate in this research project are: Sabine (project leader), Karin Ågren dep. of economic history, John Östh and Marina Toger both from dep. of cultural geography, Ulrika Persson-Fischier,Klas Palm and Rickard Grassman all from the dep. of engineering sciences, division of Industrial Engineering and Management.
- Sustainable visits - Management and organizing. Within the research program called Sustainable visits, a group of researchers are studying the organizing activities of the destination Gotland and how this is affected by the cruise quay inaugurated during 2018. For more information about the research program, follow this link: Sustainable visits . Researchers in this specific project are Fredrik Sjöstrand, business studies; Karin Ågren, economic history and Ulrika Persson-Fischier, anthropologist and teaches at the department of engineering sciences, division of Industrial Engineering and Management.
Publications
Recent publications
- Measuring rural tourist behaviour and engagement (2025)
- Enabling sustainable visits (2023)
- Concluding remarks (2023)
- Enabling sustainable visits (2023)
- Destination governance as meta-organising (2023)
All publications
Articles
- What You See is Where You Go (2023)
- Online insurance claims (2019)
- Network approach to public-private organizing of destinations (2018)
- Has research on the internationalization of firms from an IMP perspective resulted in a theory of internationalization? (2015)
- Interpartner legitimacy effects on cluster inititiative formation and development processes (2014)
- On the discursive contest of an international M&A relationship development process within financial services (2014)
- Faktorer som påverkar kommunikation och distribution av finansiella tjänster via Internet (2013)
- Faktorer som påverkar kommunikation och distribution av finansiella tjänster via Internet (2013)
- Determinants of digitally institigated insurance relationships (2011)
- Interpartner legitimacy in Regional Strategic Networks (2011)
- Determinants of Digitally Instigated Insurance Relationships (2011)
- Understanding legitimacy in a foreign market entry process (2009)
- Etablering av försäkringsverksamhet på utvecklingsmarknader (emerging markets) (2008)
Books
Chapters
- Measuring rural tourist behaviour and engagement (2025)
- Concluding remarks (2023)
- Enabling sustainable visits (2023)
- Destination governance as meta-organising (2023)
- Legitimacy in the Business Network Context (2016)
- Webbaserade tjänster och förtroende – vardagsmat för banker, utmaning för försäkringsbolag? (2015)
- Webbaserade tjänster och förtroende (2015)
Conferences
- Public and private networks in tourism – (2019)
- DMOs as cargo cults? (2018)
- Do relationships matter in using online insurance services? (2017)
- Using online insurance services: a matter of trust, technology – or the relationship? (2015)
- Using online insurance services (2015)
- The use or non-use of an online insurance service (2014)
- The network approach (2014)
- Theories within the IMP approach (2014)
- A revival of the intra-organizational perspective (2014)
- Towards a theoretical model of legitimacy in a network context (2013)
- Gaining Legitimacy in a Network Context (2003)