Sabine Gebert Persson
Senior Lecturer/Associate Professor at Department of Business Studies; Professors, teachers, researchers
- Telephone:
- +46 18 471 27 69
- E-mail:
- sabine.gebert-persson@fek.uu.se
- Visiting address:
- Ekonomikum
Kyrkogårdsgatan 10, ingång C
751 20 UPPSALA - Postal address:
- Box 513
751 20 UPPSALA
- Academic merits:
- PhD, Docent
Short presentation
My name is Sabine Gebert Persson and I am an associate professor in marketing at the Department for Business Studies where I do research within marketing and am teaching at bachelor and master level. I am also program coordinator for the master program in Business and Management. I have a strong research interest in B2B-relationships and legitimacy as well as consumer behaviour.
Research
- Sustainable visits - between the map and the tourists reality. The research project takes place within the growth program Sustainable Gotland, where major financiers are Region Gotland and Tillväxtverket, and with support from Uppsala University. For more information about the project, follow this link Hållbara Gotland . (in Swedish). We who participate in this research project are: Sabine (project leader), Karin Ågren dep. of economic history, John Östh and Marina Toger both from dep. of cultural geography, Ulrika Persson-Fischier,Klas Palm and Rickard Grassman all from the dep. of engineering sciences, division of Industrial Engineering and Management.
- Sustainable visits - Management and organizing. Within the research program called Sustainable visits, a group of researchers are studying the organizing activities of the destination Gotland and how this is affected by the cruise quay inaugurated during 2018. For more information about the research program, follow this link: Sustainable visits . Researchers in this specific project are Fredrik Sjöstrand, business studies; Karin Ågren, economic history and Ulrika Persson-Fischier, anthropologist and teaches at the department of engineering sciences, division of Industrial Engineering and Management.

Publications
Recent publications
-
Measuring rural tourist behaviour and engagement: Inside the mind of the visitor
Part of Innovative Cultural Tourism in European Peripheries, p. 200-215, Routledge, 2025
- DOI for Measuring rural tourist behaviour and engagement: Inside the mind of the visitor
- Download full text (pdf) of Measuring rural tourist behaviour and engagement: Inside the mind of the visitor
-
Exogenous shock events and network change processes: A scenario framework
Part of Business Relationships and Networks, p. 11-22, Routledge, 2025
-
Spatiotemporal methods advancing tourism behavior research
Part of Scandinavian Journal of Hospitality and Tourism, p. 301-306, 2025
-
Destination governance as meta-organising
Part of Enabling sustainable visits, p. 147-171, Uppsala University, 2023
-
What You See is Where You Go: Cruise Tourists’ Spatial Consumption of Destination Amenities
Part of Economic Themes, p. 63-84, 2023
- DOI for What You See is Where You Go: Cruise Tourists’ Spatial Consumption of Destination Amenities
- Download full text (pdf) of What You See is Where You Go: Cruise Tourists’ Spatial Consumption of Destination Amenities
All publications
Articles in journal
-
Spatiotemporal methods advancing tourism behavior research
Part of Scandinavian Journal of Hospitality and Tourism, p. 301-306, 2025
-
What You See is Where You Go: Cruise Tourists’ Spatial Consumption of Destination Amenities
Part of Economic Themes, p. 63-84, 2023
- DOI for What You See is Where You Go: Cruise Tourists’ Spatial Consumption of Destination Amenities
- Download full text (pdf) of What You See is Where You Go: Cruise Tourists’ Spatial Consumption of Destination Amenities
-
Online insurance claims: When more than trust matters
Part of International Journal of Bank Marketing, p. 579-594, 2019
-
Network approach to public-private organizing of destinations
Part of The IMP Journal, p. 313-332, 2018
-
Part of The IMP Journal, p. 208-226, 2015
-
Interpartner legitimacy effects on cluster inititiative formation and development processes
Part of European Planning Studies, 2014
-
Part of International Business Review, p. 1064-1073, 2014
-
Faktorer som påverkar kommunikation och distribution av finansiella tjänster via Internet
Part of Nordisk Försäkringstidskrift, 2013
-
Faktorer som påverkar kommunikation och distribution av finansiella tjänster via Internet
Part of Nordisk försäkringstidskrift, 2013
-
Determinants of digitally institigated insurance relationships
Part of International Journal of Bank Marketing, p. 517-534, 2011
-
Determinants of Digitally Instigated Insurance Relationships
Part of International Journal of Bank Marketing, p. 517-534, 2011
-
Interpartner legitimacy in Regional Strategic Networks
Part of Industrial Marketing Management, p. 1024-1031, 2011
-
Understanding legitimacy in a foreign market entry process
Part of International Journal of Business Environment, p. 452-467, 2009
-
Etablering av försäkringsverksamhet på utvecklingsmarknader (emerging markets)
Part of Nordisk Försäkringstidskrift (NFT), 2008
Chapters in book
-
Measuring rural tourist behaviour and engagement: Inside the mind of the visitor
Part of Innovative Cultural Tourism in European Peripheries, p. 200-215, Routledge, 2025
- DOI for Measuring rural tourist behaviour and engagement: Inside the mind of the visitor
- Download full text (pdf) of Measuring rural tourist behaviour and engagement: Inside the mind of the visitor
-
Exogenous shock events and network change processes: A scenario framework
Part of Business Relationships and Networks, p. 11-22, Routledge, 2025
-
Destination governance as meta-organising
Part of Enabling sustainable visits, p. 147-171, Uppsala University, 2023
-
Enabling sustainable visits: Introduction
Part of Enabling Sustainable Visits, p. 7-20, Uppsala University, 2023
-
Concluding remarks: Towards enabling sustainable visits
Part of Enabling Sustainable Visits, p. 277-281, Uppsala University, 2023
-
Legitimacy in the Business Network Context
Part of Extending the Business Network Approach, p. 301-314, Palgrave Macmillan, 2016
-
Webbaserade tjänster och förtroende – vardagsmat för banker, utmaning för försäkringsbolag?
Part of Trovärdighet och förtroende i ekonomiska relationer, Studentlitteratur AB, 2015
-
Webbaserade tjänster och förtroende: vardagsmat för banker, utmaning för försäkringsbolag?
Part of Trovärdighet och förtroende i ekonomiska relationer, p. 167-184, Studentlitteratur AB, 2015
Collections (editor)
Conference papers
-
Public and private networks in tourism –: barriers to network identity construction and commitmen
2019
-
DMOs as cargo cults?: A (provocative) perspective on destination management
2018
-
Do relationships matter in using online insurance services?
Part of Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda, 2017
-
Using online insurance services: a matter of trust, technology – or the relationship?
Part of ICRM 2015 Proceedings, 2015
-
Using online insurance services: a matter of trust, technology - or the relationship?
2015
-
A revival of the intra-organizational perspective
2014
-
The network approach: a theoretical discussion
2014
-
Theories within the IMP approach: A study of the internationalization process
2014
-
The use or non-use of an online insurance service
Part of Proceedings of the 47th Academy of Marketing Conference, Bournemouth, UK, 2014
-
Towards a theoretical model of legitimacy in a network context: A two-way process
2013
-
Gaining Legitimacy in a Network Context
Part of European Group for Organizational Studies (EGOS), 19th EGOS Colloquium - Organizational Analysis Informing Social and Global Development, Copenhagen, Denmark, 3-5 July., 2003