Desirée Holm
Senior Lecturer/Associate Professor at Department of Business Studies; Professors, teachers, researchers
- Telephone:
- +46 18 471 13 95
- E-mail:
- Desiree.Holm@fek.uu.se
- Visiting address:
- Ekonomikum
Kyrkogårdsgatan 10, ingång C
751 20 UPPSALA - Postal address:
- Box 513
751 20 UPPSALA
- Academic merits:
- PhD, Docent
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Short presentation
Desirée Blankenburg Holm is a senior lecturer at the Department of Business Studies. Her research as well as her teaching is found in the fields of international marketing and international business. She has published in prestigous international research journals such as JIBS, SMJ, JWB, Journal of Int'l. Entrepreneurship. Her teaching experience spans both the undergraduate and graduate levels as well as Executive MBA. She has held several academic managerial and trust positions.
Biography
Desirée Blankenburg Holm is an Associate Professor in International Business at the Department of Business Studies Uppsala University. Desirée teaches courses in International Business, Internationalization and Foreign Market Entry on undergraduate as well as graduate level.
Research Focus
Desirée is mainly interested in internationalization, digital business development, computer game industry, knowledge transfer within multinational companies. She has published in international journals like; Strategic Management Journal, Journal of International Business Studies, Journal of Business Research, Journal of World Business, Journal of International Entrepreneurship, International Business Review and is a regular reviewer of Journal of World Business, International Business Review and Academy of Management Review.
Research Projects
- The global game 2.0 (digitalization, structural change and the Swedish computer game marvel). The project was initiated 2013 and is financed by Svenska Handelsbanken; Wallander's and Hedelius research foundation. Our study contributes to the growing literature and research field about the internationalization of digitized companies. In a quantitative study, where we interviewed hundreds of Swedish game companies, we have gained insight into this phenomenon. The survey concerns several business theory areas, international business and marketing, but also user-driven and open innovation research. It has an overall focus on processes and cooperation with external players and counterparts in product development. In short, the survey investigates how gaming companies benefit from external knowledge and collaborate outside the company's borders, nationally and internationally, in game development.
- The frustration of subsidiary managers: communicating business opportunities from the periphery to headquarters of multinational corporations. Part two. Given that innovation and development are key to the competitive advantage of multinational companies, a good and effective communication about business opportunities is a condition for success. We study how opportunities for new business development discovered in foreign units of multinational companies are communicated and adopted within the multinational organization. Following up our previous case study we conduct cross-sectional studies on the communication between subsidiary managers and headquarters in order to develop and test concepts and variables that play a role.
Publications
Recent publications
- An attention-based view on managing information processing channels in organizations (2020)
- Headquarters' attention, subsidiary voice and strategic change in multinational corporations (2017)
- Intra-organizational Communication of Business Ideas (2017)
- Attention in words, not in deeds (2017)
- Flying under the radar: minimizing corporate resistance to subsidiary initiatives. (2016)
All publications
Articles
- An attention-based view on managing information processing channels in organizations (2020)
- Attention in words, not in deeds (2017)
- From outsider to insider (2015)
- Moving or doing? (2007)
- Internationalisation of Small to Medium-Sized Manufacturing Firms: A Network Approach (2000)
- Internationalisation of small to medium-sized manufacturing firms: a network approach (2000)
- The Character of Bridgehead Relationships (2000)
- Internationalisation of Small to Medium-sized Manufacturing Firms (2000)
- Creating value through business relationships and networks (1999)
- Creating value through business relationships and networks (1999)
- Business Networks and Cooperation in International Business Relationships (1996)
- Business networks and cooperation in international business relationships (1996)
Books
- Business Network Connections and International Business Relationships (1996)
- Kopplade relationer i industriella nätverk (1992)
Chapters
- Intra-organizational Communication of Business Ideas (2017)
- Exploration and Exploitation (2015)
- Foreign market entry - Exploring and exploiting opportunities (2015)
- Foreign market entry - exploring and exploiting opportunities (2015)
- Foreign Market Entry – Exploring and Exploiting Opportunities (2015)
- The Future of Global Organizing How Subsidiaries Attempt to Direct HQ Attention to New Business Opportunities (2015)
- Subsidiaries attempt to direct HQ attention to new business opportunities (2015)
- How subsidiaries attempt to direct HQ attention to new business opportunities (2015)
- Foreign Market Entry – Exploring and Exploiting Opportunities. (2012)
- Foreign Market Entry – Exploring and Exploiting Opportunities (2012)
- Foreign Market Entry – Exploring and Exploiting Opportunities. (2012)
- The internationalization processes of the firm: a new research agenda (2009)
- The international processes of the firm: a new research agenda (2009)
- Opportunities, relational embeddedness and network structure (2005)
- Opportunities, relational embeddedness and network structure (2005)
- The role of business networks in the internationalisation of manufacturing fimrs: a longitudinal case study (2000)
- The Role of Business Networks in the Internationalisation of Manufacturing Firms (2000)
- The Role of Business Networks in the Internationalization of Manufacturing Firms: A Longitudinal Case Study (2000)
- Business network connections and the atmosphere of international business relationships (1997)
- Business network connections and the atmosphere of dyadic rrelationships (1997)
- A Network Approach to Foreign Market Entry (1995)
- A network approach to foreign market entry (1995)
- Centrala steg i utvecklingen av nätverkssynsättet inom Uppsalaskolan (1990)
Conferences
- Headquarters' attention, subsidiary voice and strategic change in multinational corporations (2017)
- Flying under the radar: minimizing corporate resistance to subsidiary initiatives. (2016)
- Attention engagement matters: Impact of headquarters’ attention on subsidiary voice. (2016)
- Attention Dissonance in Emerging Market Subsidiaries and Its Effects on Communication in Multinational Corporations. (2015)
- Effects of attention dissonance on communication in multinational corporation. (2015)
- How subsidiaries attempt to direct HQ attention to new business opportunities. (2014)
- Managing Transfer Mechanisms (2003)
- Bringing Headquarters Back Out (1998)
- Bringing headquarters back out (1998)
- Connectedness in Business Relationships (1992)