Ulrika Persson-Fischier
Lecturer at Department of Women's and Children's Health; Centre for Health and Sustainability
- E-mail:
- ulrika.persson-fischier@uu.se
- Visiting address:
- MTC-huset, Dag Hammarskjöldsväg 14B, 1 tr
75237 Uppsala - Postal address:
- Akademiska sjukhuset
751 85 Uppsala
- Academic merits:
- PhD, Excellent teacher
Short presentation
I hold a PhD in anthropology, title as Distinguished teacher. I am manager of the master programme in Sustainable destination development, and do reserach on sustainablet tourism. I do fieldwork using participant observation and apply anthropological perspectives to everything from sustainability to entrepreneurship and tourism. I am interested in collaborative research, pedagogical development, interdisciplinary- and transdisciplinary research and transformative learning.
Keywords
- sustainability
- education for sustainable development
- innovation
- resilience
- culture
- anthropology
- entrepreneurship
- tourism business
- collaboration university-society
- transdisciplinary research
- transformative learning
- regeneration
- transformation and disruptive change
- systems change
- complexity and wicked problems
- esdeve007
- ecbuto003
Biography
Sustainable development, transformative innovation and disruptive systems change with a transdisciplinary perspective
My PhD in anthropology deals with indigineity, social classification and Russia, and how anthropologists "create" indigenous peoples through their representations, built upon a year of fieldwork in Siberia.
Now I turn my anthropological gaze towards phenomena closer at hand: finansial risk management, entrepreneurship, tourism and the cruise industry. I use perspectives on environmental, social and economic sustainability, transformative innovation and disruptive systems change, complexity and wicked problems and transdisciplinarity. I am interested in culture; our implicit ideas on how things ought to be, and change; how we try to create a better world and the good life.
It may seem as if these interests are far away form indigeneity in Siberia, but that is actually not the case. I use the same anthropological points of departure, ethnographic method and participant observation to scrutinize our assumptions and implicit value systems. Through methodological relativism I try to figure out how the world looks like for the actors I work with to understand why do people do as they do?
Teaching
I am the manager of the international master programme in Sustainable Destination Development. I work extensively with ESD, education for sustainable development and pedagogical development projects.
Research
Since a few years back I focus on sustainable destination development and sustainable tourism, with perspectives on transformative innovation and disruptive systems change, transdisciplinarity, resilience and regeneration.
I am currently involved in projects on:
Sustainable Arctic cruise communities: from practice to governance (https://www.nord.no/no/om-oss/fakulteter-og-avdelinger/handelshogskolen/forskning/forskningsprosjekt/Sider/Caring4Cruise.aspx)
Sustainable tourism in the new normal: learning form the pandemic for sustainable innovations (https://cie.uu.se/industrial-engineering-and-management/research/ongoing-projects/sustainable-tourism/)
Cultural heritage, regional development and innovation (https://cie.uu.se/industrial-engineering-and-management/research/ongoing-projects/cultural-heritage/)
Sustainable tourism on Easter Island (Rapa Nui): Glocal perspectives (https://cie.uu.se/industrial-engineering-and-management/research/ongoing-projects/rapa-nui/)
Fishing for sustainability: conditions for sustainable fishing tourism on Gotland (https://www.cie.uu.se/industriell-teknik/forskning/pagaende-projekt/hallbart-fiske/)
What´s next for lifestyle entrepreneurs in hospitality?
I am main supervisor for Marije Poort, researching sustainable entrepreneurship and innovation within destination development and Living Labs, and I am co-supervising Fie Broker-Bulling, researching nature beased tourism.

Publications
Recent publications
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Part of Journal of Cultural Heritage Management and Sustainable Development, p. 399-413, 2026
- DOI for The impacts of tourism, before, during and after the COVID pandemic: the case of Rapa Nui in the East Pacific
- Download full text (pdf) of The impacts of tourism, before, during and after the COVID pandemic: the case of Rapa Nui in the East Pacific
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An Enabling Approach to Sustainability Transformations in Tourism
Part of Leisure Sciences, 2025
- DOI for An Enabling Approach to Sustainability Transformations in Tourism
- Download full text (pdf) of An Enabling Approach to Sustainability Transformations in Tourism
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Managing cruise volume at Nordic cruise destinations
Part of Scandinavian Journal of Hospitality and Tourism, p. 1-18, 2025
- DOI for Managing cruise volume at Nordic cruise destinations
- Download full text (pdf) of Managing cruise volume at Nordic cruise destinations
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Part of Frontiers of entrepreneurship research, p. 289-294, 2024
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Uppsala universitet, 2023
All publications
Articles in journal
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Part of Journal of Cultural Heritage Management and Sustainable Development, p. 399-413, 2026
- DOI for The impacts of tourism, before, during and after the COVID pandemic: the case of Rapa Nui in the East Pacific
- Download full text (pdf) of The impacts of tourism, before, during and after the COVID pandemic: the case of Rapa Nui in the East Pacific
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An Enabling Approach to Sustainability Transformations in Tourism
Part of Leisure Sciences, 2025
- DOI for An Enabling Approach to Sustainability Transformations in Tourism
- Download full text (pdf) of An Enabling Approach to Sustainability Transformations in Tourism
-
Managing cruise volume at Nordic cruise destinations
Part of Scandinavian Journal of Hospitality and Tourism, p. 1-18, 2025
- DOI for Managing cruise volume at Nordic cruise destinations
- Download full text (pdf) of Managing cruise volume at Nordic cruise destinations
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Open spaces for co-creation: a community-based approach to tourism product diversification
Part of Scandinavian Journal of Hospitality and Tourism, p. 94-113, 2023
- DOI for Open spaces for co-creation: a community-based approach to tourism product diversification
- Download full text (pdf) of Open spaces for co-creation: a community-based approach to tourism product diversification
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Part of International Journal of Health Policy and Management, p. 2261-2271, 2022
- DOI for What Managers Find Important for Implementation of Innovations in the Healthcare Sector: Practice Through Six Management Perspectives
- Download full text (pdf) of What Managers Find Important for Implementation of Innovations in the Healthcare Sector: Practice Through Six Management Perspectives
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The path to responsible cruise tourism in Isafjördur
Part of Special issues in responsible tourism, p. 100-103, 2022
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More or less?: A conjunctural analysis of differing views on the development of cruise tourism
Part of Studia Periegetica, p. 49-70, 2021
- DOI for More or less?: A conjunctural analysis of differing views on the development of cruise tourism
- Download full text (pdf) of More or less?: A conjunctural analysis of differing views on the development of cruise tourism
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“Authenticity” as a Pathway to Sustainable Cultural Tourism?: The Cases of Gotland and Rapa Nui
Part of Sustainability, 2021
- DOI for “Authenticity” as a Pathway to Sustainable Cultural Tourism?: The Cases of Gotland and Rapa Nui
- Download full text (pdf) of “Authenticity” as a Pathway to Sustainable Cultural Tourism?: The Cases of Gotland and Rapa Nui
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The Impact of a Global Crisis on Areas and Topics of Tourism Research
Part of Sustainability, 2021
- DOI for The Impact of a Global Crisis on Areas and Topics of Tourism Research
- Download full text (pdf) of The Impact of a Global Crisis on Areas and Topics of Tourism Research
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Part of Sustainability, 2020
- DOI for Mapping Master Students' Processes of Problem Solving and Learning in Groups in Sustainability Education
- Download full text (pdf) of Mapping Master Students' Processes of Problem Solving and Learning in Groups in Sustainability Education
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Part of Benbiten: Osteologiska föreningens tidskrift, p. 9-18, 2009
Articles, review/survey
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What is interdisciplinarity in the study of sustainable destination development?
Part of Sustainability, 2021
- DOI for What is interdisciplinarity in the study of sustainable destination development?
- Download full text (pdf) of What is interdisciplinarity in the study of sustainable destination development?
Books
Chapters in book
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Part of Reframing the Case Method in Entrepreneurship Education, p. 150-162, Edward Elgar Publishing, 2022
- DOI for Fishing for sustainability: a case about recreational fishing, tourism, and sustainable entrepreneurship
- Download full text (pdf) of Fishing for sustainability: a case about recreational fishing, tourism, and sustainable entrepreneurship
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Anthropology and humanitarian action?
Part of International Humanitarian Action, p. 321-338, Springer, 2017
Conference papers
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Part of Frontiers of entrepreneurship research, p. 289-294, 2024
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Sustainable cruise tourism? A comparison between two island destinations
2022
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2020
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Sustainability in conflict: A study of cruise tourism to Gotland
2019
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Public and private networks in tourism –: barriers to network identity construction and commitmen
2019
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Developing Intercultural Competences For Entrepreneurship Among Students Through Virtual Exchange
2019
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Assessment, examination and grading –: the last step in the ESD ladder?
2019
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A joint search for sustainable cruise tourism
2019
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Sustainable destionation development and cruise tourism: perspectives from an island
2019
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How can tourism education contribute to sustainability?
2018
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How can entrepreneurship contribute to sustainability?
2018
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Part of Panel 044: Teaching and learning anthropology and ethnography in transforming contexts: objectives, practices, pedagogies and challenges [Teaching Anthropology Network], 2018
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Cruise tourism as a path to a sustainable future?: The ethnographic case of Gotland, Sweden
2018
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Öarna vi älskar ihjäl: Hållbar besöksnäring
2018
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DMOs as cargo cults?: A (provocative) perspective on destination management
2018
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To teach entrepreneurship in an international classroom
2018
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Varför gör människor som de gör?: Antropologiska perspektiv från Sibirien till Stureplan
2018
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Design thinking for the implementation of innovations in the healthcare sector
Part of DESIGN THINKING FOR THE IMPLEMENTATION OF INNOVATIONS IN THE HEALTHCARE SECTOR, 2018
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Infrastructure and overheating - the case of a new cruising quay in Visby, Gotland
2017
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When Culture is Everywhere: The case of financial risk management
2017
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2017
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Nationaldagsfirande: Antropologiska perspektiv
2017
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Fältarbete i Sibirien: Antropologisk forskning
2017
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2017
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2017
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Varför gör människor som de gör?: Antropologiska perspektiv på kultur, risk och hållbarhet
2017
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Antropologi och arbete - vad kan egentligen antropologer?
2017
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Sheep on a slide: About a culture of scepticism among healthcare professionals
Part of Sheep on a slide, 2016
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Finans, risk och kultur: Antropologiska perspektiv
2016
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2016
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The Totemic Healthcare Organization
2016
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Cruising tourism to Gotland as cargo cult?
2016
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Varför gör de inte som vi säger?: Diabetes, kultur och antropologi
2015
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Att välja styrelseledamöter: Antropologiska perskriv på kultur, lokalsamhäller och utveckling
2015
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Varför gör de inte som vi säger?: Antropologiska perspektiv på kultur, risk och diabetes
2014
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Varför gör människor som de gör?: Finans, risk och kultur: antropologiska perspektiv
2011
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Varför gör människor som de gör?: Antropologiska perspektiv på antropologi, kultur och risk
2010
Manuscripts (preprints)
Monograph doctoral thesis
Reports
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2022
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2014