Andrea Perna
Affiliated Researcher at Department of Civil and Industrial Engineering; Industrial Engineering and Management
- Mobile phone:
- +46 73 875 24 58
- E-mail:
- andrea.perna@angstrom.uu.se
- Visiting address:
- Ångströmlaboratoriet, Lägerhyddsvägen 1
752 37 Uppsala - Postal address:
- Box 169
751 04 Uppsala
Biography
Andrea Perna is a visiting researcher at Uppsala University and Assistant Professor at Polytechnic University of Marche (Italy). His area of specialization is industrial marketing (innovation in business networks, CRM strategies for SME, new business formation). Andrea has empirical experience in the use of IT systems (CRM systems)in the mechanical industry.
After being received the degree in Business economics by Polytechnic University of Marche, Andrea joined the PhD program at Polytechnic University of Marche where he has been a research fellow for three years. In 2007 Andrea was visiting scholar at Uppsala University for about 7 months (department of Business Studies), while in 2011 he joined the Industrial Marketing division at Chalmers University (Goteborg) for a research project about distribution networks (for 8 months).

Publications
Selection of publications
Part of IBeN Seminar, Kolding, Danmark, 2012
Recent publications
Major or minor?: The EU food animal antibiotic policy and the varied use
Part of Journal of business & industrial marketing, p. 145-159, 2024
- DOI for Major or minor?: The EU food animal antibiotic policy and the varied use
- Download full text (pdf) of Major or minor?: The EU food animal antibiotic policy and the varied use
Part of Journal of business & industrial marketing, p. 1245-1250, 2023
Part of Technological forecasting & social change, 2023
2022
Resource interaction: Key concepts, relations and representations
Part of Industrial Marketing Management, p. 48-59, 2022
- DOI for Resource interaction: Key concepts, relations and representations
- Download full text (pdf) of Resource interaction: Key concepts, relations and representations
All publications
Articles in journal
Major or minor?: The EU food animal antibiotic policy and the varied use
Part of Journal of business & industrial marketing, p. 145-159, 2024
- DOI for Major or minor?: The EU food animal antibiotic policy and the varied use
- Download full text (pdf) of Major or minor?: The EU food animal antibiotic policy and the varied use
Part of Journal of business & industrial marketing, p. 1245-1250, 2023
Resource interaction: Key concepts, relations and representations
Part of Industrial Marketing Management, p. 48-59, 2022
- DOI for Resource interaction: Key concepts, relations and representations
- Download full text (pdf) of Resource interaction: Key concepts, relations and representations
The value co-creation journey: a longitudinal process unfolding in a network through collaboration
Part of Journal of business & industrial marketing, p. 182-196, 2022
- DOI for The value co-creation journey: a longitudinal process unfolding in a network through collaboration
- Download full text (pdf) of The value co-creation journey: a longitudinal process unfolding in a network through collaboration
Part of Journal of business & industrial marketing, p. 116-128, 2021
- DOI for The role of openness in collaborative innovation in industrial networks: historical and contemporary cases
- Download full text (pdf) of The role of openness in collaborative innovation in industrial networks: historical and contemporary cases
Part of Humanities and Social Sciences Communications, 2021
- DOI for Antibiotics in pig meat production: restrictions as the odd case and overuse as normality? Experiences from Sweden and Italy
- Download full text (pdf) of Antibiotics in pig meat production: restrictions as the odd case and overuse as normality? Experiences from Sweden and Italy
What’s smart about smart specialization: a new EU innovation strategy or more of the same?
Part of Journal of business & industrial marketing, p. 1997-2010, 2020
Connecting IMP and entrepreneurship research: Directions for future research
Part of Industrial Marketing Management, p. 495-509, 2020
The role of supplier relationships in the development of new business ventures
Part of Industrial Marketing Management, p. 149-159, 2019
The emergence of the customer relationship portfolio of a new venture: a networking process
Part of Journal of business & industrial marketing, p. 1066-1078, 2019
The Hidden side of 3D printing in management and business studies
Part of Symphonya, p. 91-107, 2018
- DOI for The Hidden side of 3D printing in management and business studies
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Part of The IMP Journal, p. 427-443, 2018
Part of The IMP Journal, 2018
Innovation in a globalized world: Proximity-focused policy and border-crossing innovation projects
Part of The IMP Journal, p. 237-257, 2018
Problematizing customization and IT in the fashion industry: A case study of an Italian shoemaker
Part of Journal of Global Fashion Marketing, p. 73-86, 2018
Part of European Management Journal, p. 116-127, 2017
Customer involvement in new product development in B2B: The role of sales
Part of Industrial Marketing Management, p. 45-57, 2016
Relationship beginning and serendipity: insights from an Italian case study
Part of IMP Journal, p. 233-249, 2015
Part of Industrial Marketing Management, p. 108-121, 2015
Part of Industrial Marketing Management, p. 108-121, 2015
Part of Journal of business & industrial marketing, p. 574-592, 2014
Customer Involvement in Product Development: An Industrial Network Perspective
Part of Journal of Business-to-Business Marketing, p. 257-276, 2014
New venture acquiring position in an existing network. The case of DR Motor Company.
Part of The IMP Journal, p. 64-73, 2014
Discontinuity in interaction: findings from two cases in the italian context.
Part of MERCATI E COMPETITIVITÀ, p. 53-72, 2013
Coping with alternatives in sales organisations: Experiences from an Italian company
Part of Journal of Business Market Management, p. 107-122, 2013
Intra- and inter-organizational effects of a CRM system implementation
Part of MERCATI E COMPETITIVITÀ, p. 13-34, 2013
Part of IMP Journal, p. 1-16, 2012
Articles, review/survey
Part of Technological forecasting & social change, 2023
Books
Starting up in Business Networks: Why relationships matter in entrepreneurship
Palgrave Macmillan, 2016
CRM systems in industrial companies: Intra- and Inter- Organizational effects
Palgrave Macmillan, 2014
Esculapio, 2013
Chapters in book
Part of Accounting, Innovation and Inter-Organisational Relationships, p. 12-28, Routledge, 2018
Part of Starting up in Business Networks, Palgrave Macmillan, 2016
Part of Starting up in business network, Palgrave Macmillan, 2016
Conference papers
2022
2018
The role of business relationships in new product development. The case of Antrox-Nel Design
Part of 27Th International Conference on Flexible Automationa and Intelligent Manufacturing, Faim2017, p. 1351-1357, 2017
- DOI for The role of business relationships in new product development. The case of Antrox-Nel Design
- Download full text (pdf) of The role of business relationships in new product development. The case of Antrox-Nel Design
Developing New Business Relationships: An Outside-In Perspective
Part of Looking Forward, Looking Back, p. 166-169, 2016
Shifting initiatives within business relationships: the case of Antrox and Nel Design
2016
Policy, innovation and the tricky question of borders
2015
Sales and innovation. Architecture of the organizational interface in new product development
2015
2015
INTERACTION BETWEEN FIRMS IN NEW PRODUCT DEVELOPMENT
2015
2015
Key Actor Perspectives on Smart Grids
Part of ICT4S-WS 2014, p. 24-25, 2014
2014
2014
Relationship development and serendipity: insights from an Italian case study
2014
Sviluppo ed evoluzione della strategia distributiva di una nuova impresa: il caso Dr Motor Company
2013
New venture acquiring a position in the network. The case of Dr Motor Company
2013
Shifting CRM system from a tailored to a standard solution:organizational implications and effects
2013
Serendipity in business relationship beginning
2013
Part of The 28th IMP Group Conference, 2012
Part of IBeN Seminar, Kolding, Danmark, 2012
Discontinuity in interaction: findings from two cases in the italian context
Part of The 28th IMP Conference, 2012
Developing and embedding eco-sustainable solutions: the evolution of the Leaf House network
Part of Proceedings of the 26th IMP Conference, Budapest, 2010