Jukka Hohenthal

Big data marketing: Context and Affordances

Caesarius, Leon Michael; Hohenthal, Jukka

Part of The SAGE Handbook of Digital Marketing, p. 68-80, Sage Publications, 2022

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Searching for big data: How incumbents explore a possible adoption of big data technologies

Caesarius, Leon Michael; Hohenthal, Jukka

Part of Scandinavian Journal of Management, p. 129-140, 2018

• DOI for Searching for big data: How incumbents explore a possible adoption of big data technologies

Kunskapsbaserad marknadsföring

Caesarius, Leon Michael; Hohenthal, Jukka

Studentlitteratur AB, 2016

MOOCs - Massive Open Online Courses

Caesarius, Leon Michael; Hohenthal, Jukka

Part of Mercury Magazine, p. 52-59, 2014

Network knowledge and business-relationship value in the foreign market

Hohenthal, Jukka; Johanson, Jan; Johanson, Martin

Part of International Business Review, p. 4-19, 2014

• DOI for Network knowledge and business-relationship value in the foreign market

Searching for big data: How incumbents explore a possible adoption of big data technologies

Caesarius, Leon Michael; Hohenthal, Jukka

Part of Scandinavian Journal of Management, p. 129-140, 2018

• DOI for Searching for big data: How incumbents explore a possible adoption of big data technologies

MOOCs - Massive Open Online Courses

Caesarius, Leon Michael; Hohenthal, Jukka

Part of Mercury Magazine, p. 52-59, 2014

Network knowledge and business-relationship value in the foreign market

Hohenthal, Jukka; Johanson, Jan; Johanson, Martin

Part of International Business Review, p. 4-19, 2014

• DOI for Network knowledge and business-relationship value in the foreign market

Scientification in Sports

Caesarius, Leon Michael; Hohenthal, Jukka

Part of Mercury Magazine, p. 24-25, 2014

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Consultants at Work: Insight Into the Consulting Industry

Caesarius, Leon Michael; Hohenthal, Jukka

Part of Mercury Magazine, p. 28-37, 2013

The Democratization of Market Communication

Caesarius, Leon Michael; Hohenthal, Jukka

Part of Mercury Magazine, p. 42-45, 2012

Integrating qualitative and quantitative methods in research on international entrepreneurship

Hohenthal, Jukka

Part of Journal of International Entrepreneurship, p. 175-190, 2006

SME export channel choice in international markets

Eriksson, Kent; Hohenthal, Jukka; Lindbergh, Jessica

Part of Advances in International Marketing, p. 1-22, 2005

Cultural diversity and culture specific experiences effect on development of institutional experiential knowledge in SME’s

Eriksson, Kent; Hohenthal, Jukka; Lindbergh, Jessica

Part of Int. J. Entrepreneurship and Small Business, p. 100-120, 2004

Market Discovery and the International Expansion of the Firm

Hohenthal, Jukka; Johanson, Jan; Johanson, Martin

Part of International Business Review, p. 659-672, 2003

Kunskapsbaserad marknadsföring

Caesarius, Leon Michael; Hohenthal, Jukka

Studentlitteratur AB, 2016

Big data marketing: Context and Affordances

Caesarius, Leon Michael; Hohenthal, Jukka

Part of The SAGE Handbook of Digital Marketing, p. 68-80, Sage Publications, 2022

• DOI for Big data marketing: Context and Affordances

Marknadsföring och Nya Medier

Caesarius, Leon Michael; Hohenthal, Jukka

Part of Marknadsföring, p. 23-35, Studentlitteratur, 2013

Att lämna mer plats för forskning samtidigt som undervisningen förbättras - en svårlöst men inte omöjlig ekvation

Hohenthal, Jukka

Part of Att undervisa med vetenskaplig förankring - i praktiken!, p. 172-183, Avdelningen för universitetspedagogisk utveckling, 2010

Sociala media - en möjlighet till studieintegration av internetgenerationen?

Hohenthal, Jukka

Part of Att undervisa med vetenskaplig förankring - i praktiken!, p. 68-80, Avdelningen för universitetspedagogisk utveckling, 2010

The internationalization processes of the firm: a new research agenda

Blankenburg Holm, Desiree; Drogendijk, Rian; Hohenthal, Jukka; Holm, Ulf et al.

Part of Research on Knowledge, Innovation and Internationalization, p. 3-20, Emerald, 2009

• DOI for The internationalization processes of the firm: a new research agenda

The international processes of the firm: a new research agenda

Blankenburg Holm, Desirée; Drogendijk, Rian; Hohenthal, Jukka; Holm, Ulf et al.

Part of Research and knowledge, Innovation and internationalization, p. 3-20, Emerald Group Publishing Limited, 2009

Social Capital as a Key for Exploration and Exploitation of Knowledge in the Internationalization Process of high tech SMEs

Hohenthal, Jukka; Löfgren, Angelika; Sharma, Deo; Tolstoy, Daniel

Part of Knowledge Management: Theory and Application in a Twenty-First Century Context, Heidelberg Press, Heidelberg,, 2007

Managing interdependent business relationships in SME internationalization

Hohenthal, Jukka

Part of Business Networks and International Marketing, p. 209-222, Doo Yang Publishing, Seoul, 2006

International Experience and the Recognition of Business Opportunities in Foreign Markets: A Study of SMEs International Experiences and Choice of Location

Hohenthal, Jukka; Lindbergh, Jessica

Part of Managing Opportunity Development in Business Networks, p. 146-163, Palgrave Macmillan, 2005

International Experience and Recognition of Business Opportunities in Foreign Markets – A Study of SME’s international Experiences and Location Choice

Hohenthal, Jukka; Lindbergh, Jessica

Part of Managing opportunity development in business networks, Palgrave Macmillan, Basingstoke, 2005

Vad vet vi egentligen om företagsetableringar i de nya marknadsekonomierna kring Östersjön?

Hohenthal, Jukka; Johanson, Martin

Part of Östersjömiljard 2, p. 131-169, Statskontoret, 2004

Changing the organisational memory – a study of SME internationalisation

Hohenthal, Jukka

Part of Learning in the Internationalisation process of Firms, p. 142-156, Edvard Elgar Publishing, Cheltenham, 2003

Collaborative Experience in Internationalising Firms

Chetty, Sylvie; Eriksson, Kent; Hohenthal, Jukka

Part of Learning in the Internationalisation process of Firms, p. 56-76, Edvard Elgar Publishing, Cheltenham, 2003

Changing the Organisational Memory in Swedish SMEs Through New International Business Relationships

Hohenthal, Jukka

Part of Learning in the Internationalisation Process of Firms, p. 142-156, Edward Elgar, Cheltenham, 2002

A Model of Learning in International Business Networks,

Eriksson, Kent; Hohenthal, Jukka; Johanson, Jan

Part of Organisationslernen -institutionelle und kulturelle Dimensionen, p. 337-353, Ed Sigma, Berlin, 1999

The Creation of International Business Relationships: Experience and Performance in the Internationalization Process of SMEs

Hohenthal, Jukka

2001

The scientification of marketing

Caesarius, Leon Michael; Hohenthal, Jukka

Part of 22nd Nordic Academy of management conference, 2013

You trust what you know Word-of-mouth and interactive marketing in services

Caesarius, Leon Michael; Hohenthal, Jukka

Part of 22nd Nordic Academy of Management, 2013

Use of Social Media in Marketing Educational Services

Caesarius, Leon Michael; Hohenthal, Jukka

Part of Innovative Service Perspectives, 2012

Towards the development of knowledge-based marketing: how the new market space reshapes marketing

Caesarius, Leon Michael; Hohenthal, Jukka

2011

The internationalization processes of the firm: A new research agenda

Drogendijk, Rian; Johanson, Martin; Hohenthal, Jukka; Holm, Desirée et al.

2008

The Internationalization Processes of the Firm: A New Research Agenda

Drogendijk, Rian; Johanson, Martin; Hohenthal, Jukka; Holm, Desiree et al.

2008

Experience and growth expectations in the internationalization process of SME’s

Hohenthal, Jukka; Johanson, Jan; Johanson, Martin

Part of EMAC, 2006

The role of experience in creating profitable operations in eastern and central europe

Drogendijk, Rian; Eriksson, Kent; Hohenthal, Jukka

Part of EIBA 2003, 2003

Market discovery and the international expansion of the firm

Hohenthal, Jukka; Johanson, Jan; Johanson, Martin

Part of EIBA 2003, 2003

Understanding decisions: giving meaning to choices in SME internationalization

Hohenthal, Jukka

Part of 28th EIBA conference 2002, 2002

Rethinking decisions in business firms: The ex-post creation of meaningful activity patterns in SME internationalization

Hohenthal, Jukka

Part of Research into entrepreneurship, 1999