Dynamic Mobility Nudge (DyMoN)

Dynamic Mobility Nudge (DyMoN): Shaping sustainable urban mobility behaviour with real-time, user-generated and public open data

The overarching aim of this project is to provide a solid conceptual and empirical understanding of how to design and administer effective, situation-aware nudging strategies for sustainable mobility behaviours.

The project will combine real-time, user-generated and open public data with a set of different nudging methods for promoting appropriate sustainable mobility choices. The project will combine real-time, user-generated and open public data with a set of different nudging methods for promoting appropriate sustainable mobility choices.

The data sources will consist of real-time, user-generated data, e.g. GPS tracked locations, information requests and data shared by users (e.g. environmental data captured by mobile sensor boxes, from aspern.mobil LAB, AT), and public open data such as transport/traffic, climate, environmental and other data, acquired from public institutions. DyMoN aims to integrate as far as possible real-time data or situation forecast data in order to enable situation-aware nudges.

In media

• 21-11-16, Press release from Sustainability InnoCenter: How can digital, data-based nudging pave the way to sustainable mobility?
  
• 21-08-16, News article from Uppsala University: How research can encourage us to cycle instead