Marketing Challenges

15 credits

Reading list, Bachelor's level, 2FE418

Main group 1

  • Kindström, Daniel; Kowalkowski, Christian; Parment, Anders, Business marketing: managing value creation, First edition, Lund, Studentlitteratur, [2021]Compulsory
  • Gebert Person, Sabine; Gidhagen, Mikael, Cheating and plagiarism – and how to avoid them (260119), Department of Business Studies, Uppsala University, 2026Compulsory

Method modul

* Compulsory

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