Service Logic in Marketing
Course, Master's level, 2FE782
Expand the information below to show details on how to apply and entry requirements.
Spring 2027 Spring 2027, Uppsala, 100%, On-campus, English For exchange students
- Location
- Uppsala
- Pace of study
- 100%
- Teaching form
- On-campus
- Instructional time
- Daytime
- Study period
- 25 March 2027–2 May 2027
- Language of instruction
- English
- Entry requirements
-
Strategy and Contemporary Issues, 15 credits. A Bachelor's degree, equivalent to a Swedish Kandidatexamen, from an internationally recognised university. Also required is 90 credits in business studies. Proficiency in English equivalent to the Swedish upper secondary course English 6. As all teaching takes place in English, very good language skills in English are a necessity to be able to partake in the course.
For incoming exchange students an introductory course at Master's level from previous studies is required. Exceptions can be made from the requirement of 90 credits in business studies, provided that special reasons are considered to exist.
Admitted or on the waiting list?
About the course
In the course, you will develop your ability to understand and analyse the complexity of marketing with respect to service logic; a mindset that will strongly influence individual skills essential to their future business careers. The objectives are accomplished through lectures, problem-based case discussions and assignments involving practical applications of relevant theories.
For exchange students: As this course is part of a Master's track, it cannot be taken on its own but must be taken with other course/s in the same track during the same semester.