Consumer Marketing, Master Course (Contract Education)
7.5 credits
Reading list, Master's level, 8FE815
A revised version of the reading list is available.
Main group 1
- ArticlesCompulsory
- Peter, J. Paul; Olsen, Jerry C., Consumer behaviour & marketing strategy, Paperback, 8th ed., London, McGraw-Hill, 2007Compulsory
- Szmigin, Isabelle T. D., Understanding the consumer, London, SAGE, 2003Compulsory
* Compulsory