Consumer Marketing, Master Course
7.5 credits
Reading list, Master's level, 2FE815
A revised version of the reading list is available.
Main group 1
- ArticlesCompulsory
- Peter, J. Paul; Olsen, Jerry C., Consumer behaviour & marketing strategy, Paperback, 8th ed., London, McGraw-Hill, 2007Compulsory
* Compulsory
Syllabus
- Syllabus valid from Autumn 2020
- Syllabus valid from Autumn 2019
- Syllabus valid from Autumn 2018
- Syllabus valid from Autumn 2017
- Syllabus valid from Spring 2016
- Syllabus valid from Autumn 2013
- Syllabus valid from Spring 2013
- Syllabus valid from Spring 2011
- Syllabus valid from Autumn 2009
- Syllabus valid from Autumn 2007