Main group 1

• Axinn, C.N.; Matthyssens, P., Limits of internationalization theories in an unlimited world, International Marketing Review, 2002Compulsory*
• Barkema, H.G.; Drogendijk, R., Internationalisation in small, incremental or larger steps?, Journal of International Business Studies, 2007Compulsory*
• Brewer, P., International market selection: developing a model from Australian case Studies, International Business Review, 2001
• Brouthers, K.D.; Brouthers, L.E., Acquisition or greenfield start-up? Institutional, cultural and transaction cost influences, Strategic Management Journal, 2000Compulsory*
• Business marketing: an interaction and network perspective, Boston, Mass., Kluwer Academic Publishers, cop. 1995Compulsory*
• Chang, S.; Rosenzweig, P., The choice of entry mode in sequential foreign direct investment, Strategic Management Journal, 2001Compulsory*
• Doherty, A-M., Factors influencing international retailers market entry mode strategy: Qualitative evidence from the UK fashion sector, Journal of Marketing Management, 2000
• Dunning, J.H., The eclectic paradigm as an envelope for economic and business theories of MNE activity, International Business Review, 2000Compulsory*
• Forsgren, M., The concept of learning in the Uppsala internationalization process model: a critical review., International Business Review, 2002Compulsory*
• Gebauer, H.; Fischer, T.; Fleisch, E., Entering the Chinese mid-market segment: key to long-term success?, Strategy & Leadership, 2009Compulsory*
• Hill, C.; Hwang, P.; Kim, C., An eclectic theory of the choice of international entry mode, Strategic Management Journal, 1990Compulsory*
• Hollensen, Svend, Global marketing, 6. ed., Boston, Massachusetts, Pearson, 2014
• Johanson, J.; Vahlne, J.E., The Internationalization Process of the Firm: A Model of Knowledge Development and Increasing Foreign Market Commitments, Journal of International Business Studies, 1977Compulsory*
• Johanson, J.; Vahlne, J. E., The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership, Journal of International Business Studies, 2009Compulsory*
• Kogut, B.; Singh, H., The effect of national culture on the choice of entry mode, Journal of International Business Studies, 1988
• Lee, Abosag, Kwak, The role of networking and commitment in foreign market entry process: Multinational corporations in the Chinese automobile industry, International Business Review, 2012Compulsory*
• Lieberman, M.B.; Montgomery, D.B., First-Mover Advantage, Strategic Management Journal, 1988Compulsory*
• London, T; Hart, S.L., Reinventing Strategies for Emerging Markets: Beyond the Transnational Model., Journal of International Business Studies, 2004Compulsory*
• Lopez, C.; Fan, Y., Internationalisation of the Spanish fashion brand Zara, Journal of Fashion Marketing and Management, 2009
• Madsen, T.G.; Servais, P., The internationalisation process of Born Globals. An evolutionary process?, International Business Review, 1997Compulsory*
• Melin, L., Internationalization as a strategy process, Strategic Management Journal, 1992Compulsory*
• Morchett, D.; Schramm-Klein, H.; Swoboda, B., Decades of research on market entry modes, What do we really know about antecedents of entry mode choice?, Journal of International Management, 2010Compulsory*
• Peng, M.W.; Wand, D.Y.L.; Jiang, Y., An institution-based view of international business strategy: A focus on emerging economies., Journal of International Business Studies, 2008Compulsory*
• Research in international marketing, London, Croom Helm, cop. 1986Compulsory*
• Ruzzier, M.; Hisrich, R.D.; Antonic, B., SME internationalization research: past, present and future, Journal of Small Business Enterprise Development, 2006Compulsory*
• Sakarya, S.; Eckman, M.; Hyllegard, K.H., Market selection for international expansion. Assessing opportunities in emerging markets, International Marketing Review, 2007Compulsory*
• Tsang, E. W. K., Internationalization as a learning process: Singapore MNCs in China., Academy of Management Executive, 1999Compulsory*
• Whitelock, J., Theories of internationalisation and their impact on market entry, International marketing review, 2002Compulsory*
• Yamin, M.; Sinkovics, R.R., Online internationalisation, psychic distance reduction and the virtuality trap., International Business Review, 2006Compulsory*

* Compulsory