Consumer Marketing, Master Course (Contract Education)
7.5 credits
Reading list, Master's level, 8FE815
A revised version of the reading list is available.
Main group 1
- ArticlesCompulsory
- Peter, J. Paul; Olsen, Jerry C., Consumer behaviour & marketing strategy, Paperback, 8th ed., London, McGraw-Hill, 2007
- Hawkins, Del I.; Mothersbaugh, David L., Consumer behavior: building marketing strategy, 12. ed., internat. ed., New York, NY, McGraw-Hill Irwin, c2013
* Compulsory