Consumer Marketing, Master Course

7.5 credits

Reading list, Master's level, 2FE815

A revised version of the reading list is available.
  • Articles
  • Hawkins, Del I.; Mothersbaugh, David L., Consumer behavior: building marketing strategy, 12. ed., internat. ed., New York, NY, McGraw-Hill Irwin, c2013
  • Peter, J. Paul; Olsen, Jerry C., Consumer behaviour & marketing strategy, Paperback, 8th ed., London, McGraw-Hill, 2007 (No longer in print. Recommended alternative is: Consumer Behaviour: Building Marketing Strategy by Hawkins, Mothersbaugh and Best. Older and newer editions will work as well.)

* Compulsory