Main group 1

• Gassmann, Oliver; Frankenberger, Karolin; Csik, Michaela, The business model navigator: 55 models that will revolutionise your business, Harlow, Pearson, 2014Compulsory*
• Osterwalder, Alexander; Pigneur, Yves, Business model generation: a handbook for visionaries, game changers, and challengers, Hoboken, N. J., Wiley, cop. 2010Compulsory*
• Johnson, Mark W., Reinvent your business model - how to seize the white space for transformat, Harvard Business Review Press, 2018Compulsory*

* Compulsory