Marketing, Intermediate Course B
5 credit points
Reading list, B-level, 2FE282
Main group 1
- Hohenthal, Jukka, Marketing B,compiled by Jukka Hohenthal, Harlow, Pearson, 2007
- Holme, Idar Magne; Solvang, Bernt Krohn, Forskningsmetodik: om kvalitativa och kvantitativa metoder, 2., [rev. och utök.]uppl., Lund, Studentlitteratur, 1997
- Selected readings: Department of Business Studies