Marketing Challenges
15 credits
Reading list, Bachelor's level, 2FE418
A revised version of the reading list is available.
Main group 1
- Kindström, Daniel; Kowalkowski, Christian; Parment, Anders, Business marketing: managing value creation, First edition, Lund, Studentlitteratur, [2021]Compulsory
Method modul
- Denscombe, Martyn; Larson, Per, Forskningshandboken: för småskaliga forskningsprojekt inom samhällsvetenskaperna, Fjärde upplagan, Lund, Studentlitteratur, [2018]Compulsory
- Greve, Jan, Uppsats med kvantitativ ansats, Upplaga 1, Lund, Studentlitteratur, [2021]Compulsory
* Compulsory